DQ冰雪皇后隶属于“股神”巴菲特控股的伯克夏尔·哈撒韦集团，在包括美国，加拿大，中国在内的20多个国家拥有6000多家分店，是全球连锁餐饮业巨头之一，冰雪皇后的明星产品“暴风雪”以其“倒杯不洒”的宣传而广受欢迎。
然而大部分人都认为冰雪皇后是一家冰淇淋和快餐连锁店，但事实上，并非如此，冰雪皇后对自己的定义也并不是冰淇淋连锁店，到底是为什么呢？和我一起看下去吧↓↓
△冰雪皇后中文官网介绍
That Frozen Treat From Dairy Queen? Not Really Ice Cream
冰雪皇后出售的的冷冻甜品并不是真正的冰淇淋
△The Blizzard is Dairy Queen's best-selling frozen treat, despite technically not being ice cream.
“暴风雪”是冰雪皇后最畅销的冷冻甜品，但严格上说，它不算冰淇淋。
There's a big secret hiding in plain sight within the walls of one of America's most beloved fast-food chains. Dairy Queen — purveyors of the legendary Blizzard — doesn't actually sell ice cream.
美国最受欢迎的快餐连锁店在众目睽睽之下隐藏了一个大秘密：明星产品“暴风雪”的供应商冰雪皇后事实上不卖冰淇淋。
Wait, what? Dairy Queen doesn't sell ice cream? Technically no. Not according to regulations set by the Food and Drug Administration (FDA), anyway.
等等，什么？冰雪皇后不卖冰淇淋？严格地说，是这样的。无论如何，冰雪皇后的甜品都不符合食品和药品管理局（FDA）对冰淇淋的规定。
Those strict FDA guidelines mean Dairy Queen's famous frozen treats can't be classified as ice cream. That's why the chain uses the term "soft serve" instead. While this dessert discovery may be a bombshell to you, Dairy Queen has not only recognized, but also embraced it throughout its 75-year history.
由于FDA的严格规定，冰雪皇后的知名甜品不能定义为“冰淇淋”。这也是为什么冰雪皇后会用“软冰淇淋”这个词来定位其产品。也许这个发现令你感到震惊，但冰雪皇后不但认可了这个事实，还在其75年的历史中欣然接受了它。
It has to do with the content of milk fat. The FDA says to be considered an "ice cream" the product must contain "not less than 10 percent milkfat, nor less than 10 percent nonfat milk solids." Dairy Queen's soft serve, well, just doesn't.
这与其中的乳脂含量有关。FDA规定，可以视为“冰淇淋”的产品必须包含“不少于10%的乳脂和不少于10%的非脂乳固体。”显然，冰雪皇后的软冰淇淋并不符合这项要求。
Dairy Queen does a good job of explaining on its website why it doesn't (can't?) use the term ice cream on its menu: "To be categorized as ice cream, the minimum butterfat content must be 10 percent, and our soft serve has only 5 percent butterfat content." And even though the FDA has changed its definition of what qualifies as ice cream over the years, Dairy Queen's soft serve recipe has always stayed the same.
冰雪皇后很好地解释了为什么它的菜单上不使用“冰淇淋”一词的原因：“要归类为冰淇淋，最低乳脂含量必须为10％，而我们的软冰淇淋的乳脂含量只有5％。”尽管多年来FDA改变了对冰淇淋的定义，但冰雪皇后的软冰淇淋配方始终保持不变。
Dairy Queen goes on to say that, while their soft serve contains only 5 percent butterfat, that doesn't mean it is 95 percent fat-free. (Wishful thinking, right?) Regardless of what the chain calls its desserts (Blizzards, Royal, etc.) Dairy Queen is legally obligated to label the frozen stuff inside as something other than ice cream, hence soft serve — a name that's sprinkled (pun intended) with its own controversy.
冰雪皇后随后宣称，虽然他们的软冰淇淋仅含5％的乳脂，但这并不意味着其余95％都不含有脂肪。他们的如意算盘，不是吗？无论冰雪皇后如何称呼其甜点（“暴风雪系列”、“华夫至尊系列”等），它都有法律义务将冷冻甜品贴上除冰淇淋以外的标签，因此它用软冰淇淋掩盖了本身的争议。
△冰雪皇后英文官网
与一般冰淇淋比较，软冰淇淋的乳脂含量较低（软冰淇淋3至6%、一般冰淇淋10至18%），而且软冰淇淋的空气含量较高（可达60%）。软冰淇淋一般会制成冰淇淋筒（甜筒）食用。
Both Carvel and DQ claim to have invented the term, but it was former Prime Minister Margaret Thatcher who was once believed to be a soft-serve pioneer. After her death in 2013, The New Yorker published an article explaining how the myth began:
虽然凯雪冰淇淋和冰雪皇后都声称其发明了软冰淇淋，但是也有人认为英国前任首相玛格丽特·撒切尔才是真正的发明者。2013年撒切尔夫人去世后，《纽约客》发表了一篇文章，解释了传说的由来：
The frozen-dessert origin myth goes like this: shortly after graduating from Oxford in 1947 with a degree in chemistry, Margaret Roberts, the future Mrs. Thatcher, worked briefly at the food conglomerate J. Lyons & Company, where she helped devise a method for whipping extra air into ice cream that laid the foundation for modern soft-serve.
传说软冰淇淋的发明是这样的：1947年玛格丽特·罗伯茨，也就是未来的撒切尔夫人，在牛津大学获得化学学位后，在英国的约瑟夫‧里昂食品公司（J. Lyons & Company）短暂工作过，当时她帮助开发了一种在冰淇淋中注入空气的方法，为制作现代软冰淇淋奠定了基础。
Most Dairy Queens have a policy to hand their Blizzard treats to customers upside down, and they'll even give you a free one if the employee forgets to. But DQ says it's up to the owner of each location to decide if they put this policy in place.
很多冰雪皇后的门店都有一个规定，把“暴风雪”杯口朝下递给顾客，如果雇员忘记这么做，顾客将免费获得一杯。但是冰雪皇后称，这项规定是否实施取决于各个地方的经销商。
有趣的是，为什么“暴风雪系列”能做到倒杯不洒，很多网友给出了不同的见解，各位小伙伴是怎么认为的呢？
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