灌x K-HOUSE概念空間是YEBIN DESIGN 2017年的室內設計案，位於中國杭州，總面積不足40平米。在這個極小的空間中委託方「灌與K-HOUSE」給到YEBIN DESIGN極大的設計支持，並且一起挑戰了一個新想法：拋除一切低效 強化貨品陳列。
GUAN x K-HOUSE Concept Space was an interior design project conceived by YEBIN DESIGN in 2017. Located in Hangzhou, China, the project is a space less than 40 square metres. With great support from GUAN x K-House, YEBIN DESIGN was able to provide an ambitious plan for the tiny space: Abandon all that is inefficient. Highlight clothing display.
▼概念店正面，圓形與長方形的鏤空鑲入玻璃形成向內窺視的通道，frontal look of the concept store. Circular and rectangular window form the channels to look inside
這不是「灌」品牌與YEBIN DESIGN的第一次合作，之前的幾次品牌空間設計亦有概念注入，力求穩中求勝，以展示品牌調性為主。此次的灌品牌與K-HOUSE合作的概念店，是一個集合空間，合作初期品牌與設計雙方在勘查場地期間對傳統服裝空間嘗試變化的想法一拍即合。
The project is the new addition to a series of collaboration between the GUAN brand and YEBIN DESIGN. The previous collaborations have followed a similarly conceptual path, which is to create a display platform that is coherent with the brand personality. For GUAN x K-HOUSE, a collective space, the two parties have reached an agreement during site visits to provide an alternative to fashion display.
▼不設試衣間的服裝店從概念上也不失為一種創意，no fitting room design is also an unconventional design for a fashion concept store
YEBIN DESIGN去除了傳統服裝商業空間中的試衣間除了對本案地現實層面的深度思考，更多著眼於品牌的多角度思維，將灌和K-house在產品與設計上自信的把控能力充分發揮並加以提取，使其居於設計和展示核心，潛移默化地使顧客將「信任」交付於品牌。
To design a fashion store without the fitting room is based not only on the limitations of the space, but more importantly, a kind of unconventional thinking to present the design confidence of the GUAN and K-HOUSE products, placing it at the heart of the display while placing the trust of customers in the hands of the brand.
▼概念店全貌-背面，concept store – back view
▼轉向空間內部，外部光線從圓形窗戶傾瀉而入，進入色調深沉冷靜的內部空間，形成微妙獨特的變化，sunshine comes into the space from the circular window, giving a subtle change to the cool space inside
YEBIN DESIGN去除了關聯的中島，空間由此變得更適合純粹的展示，一方面進入空間時路線明晰，另一方面使空間更大化地利於陳列，這是一種之於空間場地的深度佈局與新鮮嘗試。
With no island in the centre of the space, YEBIN DESIGN simplified the functions into pure display, which makes room for a natural path while maximising the display efficiency. Such is a new attempt to integrate in-depth layout into the site.
▼去除中島與試衣間，整體空間專注於陳列這件事，without the center island and fitting room, the space focuses on display
▼幾何形狀將空間內部進行分割，geometrical shapes create partitions for the internal space
收銀臺藏於結構之下，視覺性與功能性在此交匯，這源於一種多維的商業思路——“如何引導顧客在商業空間展示裡快速獲得品牌文化”，通過此案有更多的嘗試與推敲。
Hidden behind the structures, the cashier is the point where functionality meets visual design. The consideration behind is a multi-dimensional business thinking – how to lead customers to quickly grab brand culture in visual merchandising.
▼收銀臺藏於結構之下，the cashier desk is hidden behind the structures
▼圓形或半圓的鏤空與空間元素形成呼應，circular and semi-circle shapes are coherent with design elements of the space
材質的對撞，結構的趣味 | Contrast of materials, fun of structure
YEBIN DESIGN將店的主要色彩基調定為黑、灰、金三種，材質由銅板、鋁板與肌理塗料等構成，趨於現代感的組成。該空間外立面用大面積拼接的灰色鋁板構成內外的隔斷，醒目的金色LOGO以適當的比例放置，神秘的未來感氣質撲面而來。
The color palette YEBIN chose for the space includes black, grey and gold, together with the material combination of bronze, aluminum and textured coating, offering the space a modern style. The façade uses grey aluminium boards to form the partition between indoor and outdoor. The eye-catching logo in red creates a mysterious atmosphere for the store.
▼黑、灰、金三種色調與銅板、鋁板、肌理塗料形成具有現代感的碰撞，the color palette includes black, grey and gold, together with the material combination of bronze, aluminum and textured coating, offering the space a modern style
▼富有概念感的陳列讓人更專注於產品本身， a ritual touch to the display draws people to have a closer look at the products
多重交疊的空間排布和不同以往的導購線路香交融，富有概念感的陳列不但帶來不由自主的儀式感，也讓人更專注於產品本身。每個結構的細節都經過了看似不經意的處理，充滿巧思與連貫性的推敲。
The layered layout is weaved together with the display flow of the products, adding a ritual touch to the display which draws people to have a closer look at the products. Each structural detail has been carefully polished, giving coherence to the space.
▼陳列架細部，detail of display stands
灌與K-HOUSE概念店是YEBIN DESIGN看似是關於室內結構與技術的一次挑戰，探討視覺上平面與立體之間的微妙關係，實則是一種對傳統服裝店模式的思考——品牌所要傳達的新概念與新體驗正在升級。灌與K-HOUSE概念店是一個階段性的商業嘗試，關於YEBIN DESIGN亦有更多創新的商業項目等待挑戰。
GUAN x K-HOUSE Concept Store seems to be an ambitious challenge for YEBIN Design on structural interior and techniques that explores the subtle relationship graphic and three-dimensional designs, while the essence of it is truly a new thinking on traditional fashion stores – how to transcend the new concepts of the brand and elevate the spatial experience. GUAN x K-HOUSE concept store is an attempt for the commercial space. YEBIN DESIGN is open to more creative yet challenging commercial projects in the future.
▼平面圖，plan
▼外立面，facade
▼收銀臺剖面圖A，checkout counter section A
▼收銀臺剖面圖B，checkout counter section B
▼結構分析圖，analysis diagram
完成：2017年5月
面積：40㎡
設計：杭州葉梹室內設計工作室
項目：灌 x K-HOUSE
屬性：時尚
位置：中國，杭州
攝影：劉宇傑
聯繫人：葉斌
聯繫方式：13575705700
e-mail:[email protected]
Completion:Dec.2017
Area:40㎡
Design: Hangzhou Yebin Interior Design Co.,Ltd.
Project: K-HOUSE
Properties: Fashion
Place:Hangzhou，China
Photographer:Yujie Liu
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