Tencent's set for fastest growth since 2018 after outbreak
疫情之後，騰訊準備好迎接自2018年以來的最快增長
Tencent Holdings Ltd. picked up millions of new gamers during the global coronavirus outbreak yet that surge in mobile play may be slowing as the world's No.2 economy goes back to work.
在全球新冠疫情暴發期間，騰訊控股有限公司收穫了數百萬新遊戲玩家。不過，隨著中國這一世界第二大經濟體開始復工，手遊用戶高速增長的趨勢可能逐漸放'.
The quest for entertainment among millions confined to home translated into a big boost for Tencent's marquee games, Honor of Kings and Peacekeeper Elite. That helped the company gain $25 billion of market value up to March 5, before a global market rout torpedoed the stock along with the rest of the market. WeChat operator Tencent is now expected to report its fastest pace of revenue growth since 2018 when it unveils fourth-quarter results on Wednesday, and investors will look for assurances it can sustain that pace of topline expansion.
疫情期間數百萬人被迫宅在家中，他們對娛樂的訴求，極大地推動了騰訊旗下兩大王牌遊戲(《王者榮耀》與《和平精英》)的增長。受此影響，截至3月5日，在全球市場崩潰導致股市和其他市場受挫之前，騰訊的市值增長了250億美元。按照目前的預期，即將在本週三公佈的四季報中，微信運營商騰訊有望發佈其自2018年以來最快的營收增長。投資者將會尋求保證，確認騰訊能維持這樣的營收增速。
But the outlook may be less clear-cut than anticipated and any gains from the pandemic may prove short-lived. While the bread-and-butter Peacekeeper Elite showed strong growth in the first days of March, sales from other major games dwindled and overall revenue fell for the sixth straight week, according to Sensor Tower data.Tencent's social and video ad businesses are also expected to take a hit this quarter when merchants and brands tighten their budgets.
但騰訊的前景可能不如預期中明朗，得益於疫情的增長也或許十分短暫。據SensorTower發佈的數據，儘管騰訊的拳頭遊戲產品《和平精英》在三月的頭幾天表現出強勁的增長勢頭，但其他幾款主要遊戲的銷售額都有所下跌，整體收益已整整下滑了六週。由於貿易商和品牌方都收緊預算，預計本季度騰訊的社交和視頻廣告業務也會遭受巨大打擊。
In the longer term, the bigger problem may be ByteDance Inc. The world's largest startup has been luring users and advertisers away to its addictive apps like news aggregator Toutiao and video platform Douyin, TikTok's Chinese twin. Now, ByteDance is trying to diversify its revenue stream into arenas such as paid music services and full-fledged video games, posing potential threats to Tencent's online content empire.
長期來看，騰訊所面臨的更大問題可能是字節跳動公司。作為全球最大的創業公司，它旗下擁有新聞聚合類應用今日頭條，和TikTok的國內版、視頻平臺抖音等app。這些app魔力十足，吸引走了大批用戶和廣告商。如今，字節跳動正殺入付費音樂服務和成熟的遊戲行業等戰場，以實現公司營收的來源多樣化。這對騰訊的線上內容帝國構成了潛在威脅。
