隨著亞馬遜不斷的改變政策，現在評論的獲取變得越來越難，過去一把刷的局面已經一去不復返，刷評論越來越難，不少的賣家開始正視這個問題，開始改變獲取評論的策略從而轉向郵件的索評。
什麼樣的索評郵件更能提高留評率？
首先索評郵件其實就是在用戶進行下單購買之後的郵件跟蹤，給用戶提供附加價值的操作，包括給用戶提供產品購買信息，客服服務支持，產品相關的使用說明，或者其他的相關信息能夠幫助用戶解決問題。
根據一些權威機構的介紹，為了增加索評成功率需要在索評郵件裡面做到如下一些事項，大家對號入座。
1. 把發件人的名稱修改為店鋪名稱，能夠增加3.7%的成功率。
2.在主題裡面用一些跟金錢相關的刺激性的詞彙鼓勵用戶留評論會有積極的作用，可以提高18.5%的留評率，類似的詞彙如coupon，free，discount，win，save，sale等。如果你在亞馬遜賣超過1款產品，可以考慮給用戶在其他的產品一些折扣，用來換取評論，雖然亞馬遜可能會把這個定義為誘導性留評，但是也是可以從中考慮一下。
3. 在索評的郵件主題裡面增加“？”問號，可以提高15.7%的留評率。
現在市面上有非常多的索評工具能夠使用，包括如Bqool，AMZFinder，Feedback5，Feedbackexpress等。對於訂單不多的，或者初次使用的用戶，可以考慮使用AMZFinder的每月500封的免費郵件。
提醒：注意不要給用戶濫發無用的信息，亞馬遜對所有的郵件都有進行監控，如果違反了規則，亞馬遜可能會封掉你的郵件索評功能。
如何使用運用郵件進行索評？
一個成功的郵件索評策略需要注意2個點，發送郵件的時間和發送的內容。
並不鼓勵你在用戶一完成購買就向用戶發郵件要求索評。
另外如果在用戶完成購買後很久再要求評論也並不是最佳的做法。
3封郵件索評的方法是比較合適的策略。
下面將給你分享這三封郵件，你可以根據這個郵件結構去定製自己的產品和公司信息。
具體的三封郵件分別是：郵件1購買確認——》郵件2購買跟進——》郵件3產品索評
郵件一、確認購買
發送時間：購買後立即發送，或者在購買後1天內進行發送。
包含內容：表示感謝用戶購買，同時給用戶提供一些跟購買的產品相關的tips。
標題: Thanks for your order of the {{ Product Name }}
Hello {{ Buyer First Name }},
Thanks again for ordering our {{ Product Name }}!
The available tracking information shows that your item is out for delivery today and you should be receiving it shortly.
When you receive your item, please make sure to verify that it was not damaged in transit. If there is any reason that you wouldn’t rate this as a 5-star experience, please let us know. If everything looks fine, we would appreciate if you could take a few seconds to click the link below and rate this transaction.
{{ Seller Feedback Link }}
We have spent a long time creating {{ Product Name }} and would love to know what you think of it.
Some things that may help you enjoy the product better:
ADD TIPS
In the meantime, you can view your order’s progress here: {{ Order Link }}
We will follow up with you shortly to make sure that you are happy with your purchase, but in the meantime don’t hesitate to reach out to us if you need anything!
Sincerely,
Your name
郵件二、訂單跟進
發送時間：在發貨後的2-10天，最好能夠確保用戶已經收到產品再發。
包含內容：這封郵件主要是確定客戶已經收到完整的貨，並且沒有遇到什麼問題，這個步驟能夠有效減少差評的出現，當然這些信息也可以結合在第一封郵件裡面進行使用。
標題: Following Up on Your Recent Amazon Purchase
Hi {{ Buyer First Name }},
Thank you again for your order of {{ Product Name }}. According to our records it was delivered about X days ago.
Please let us know right away if there is anything wrong with it so that we can correct it. And if you have any questions or concerns, we are here to help!
I also have one small favor to ask you, if everything has gone smoothly, I’d really appreciate it if you could take just a few seconds to leave feedback on your buying experience with us. It really affects our ability to sell and be successful and would be greatly appreciated.
You can provide seller feedback here:
{{ Product Review Link Button }}
Sincerely,
Your name
郵件三、索評
發送時間：在發貨後的10-15天。
包含內容：這是最後的一封郵件，主要目標是讓客戶留下評論，並保證他們喜歡這個產品。
標題: I hope you’re loving your {{ Product Name }}
Hi {{ Buyer First Name }},
It’s been a few weeks since you received your {{ Product Name }}. I just wanted to see if you have any questions or concerns about {{Product Name}}. If you do, please do not hesitate to contact us.
Furthermore, I hope you are truly loving our products and are happy with your purchase. As a small seller on Amazon, we are largely dependent on product reviews from wonderful customers such as yourself.
If our product has met or exceeded your expectations, please help us spread the word by leaving a review. You can do so here:
{{ Product Review Link Button }}
Your unbiased honest feedback helps ensure we keep doing things right and encourages us to keep sharing helpful tips!
Thanks again!
Sincerely,
Your name
以上就是比較推崇的用三封郵件索要評論的步驟，當然如果你希望通過更多的郵件來索要好評也是可以的，但是並不推薦這麼做，因為這樣有可能會打擾到用戶，之前也見過一些賣家在這些郵件裡面植入一些其他的市場信息更好的，更好的提升了留評概率，這個就需要各位賣家去思考和嘗試了。
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