BLAXIII以3D服装制作公司起家，利用3D技术，现已吸引全球客户，引领全新风尚。
Started out as a 3D clothes production company for global buyers, BLAXIII has handled global wardrobes through 3D and guided new paths.
品牌理念
Concept
多个元素的解构再重组，BLAXIII独特的解构方法为夹克、风衣、大衣及背心提供崭新面貌。
Dissecting and putting together two or more items.BLAXIII’s very own deconstruction will offer a new look and combination in jackets, trench, coats, and vests.
受当代艺术启发，BLAXIII用细节之处的直线与曲折打造结构轮廓，提供大众熟悉却前所未有的结构设计。
Inspired by architectural arts, a structural silhouette will be made by details in straight lines and moderated curves. BLAXIII’s architecture will be items that are familiar yet unprecedented.
受当代艺术启发，虽然每件服装均有其个性，但穿着者对层次的选择会带来新的观感。由BLAXIII打造的衣橱将根据穿着者的自身特点展示各种结构，并提出多种搭配方式。
Clothes contain their own character but new look can be brought by wearer’s direction in layers. BLAXIII’s wardrobe will show various structures according to the wearer’s own characteristics and propose numerous ways.
引领，而非追逐。
Brand leading the new trend every season with our own emotion rather than pursuing other tend.
Cahiers聚焦30至40岁职业女性的需要，以完美技术、优雅内敛和低调高级的时尚塑造女性魅力。
Cahiers focuses on professional women in their 30~40s. Brand showing the harmony of a beautiful and perfect technology, and fancy but restrained, calm couture art.
Cahiers以多样曲线及优雅轮廓体现女性及都市情感。精美设计、舒适实用、富有创意、细节精巧，由荷叶边、饰边和贴花打造，实现精致与时尚的完美融合。摒弃复杂工艺，Cahiers以色彩平衡实现简约优雅。
The wearable product which used curve in diverse variation with soft and elegant silhouette in feminine and urban emotion is proposed. Also, the products show off design harmonizing moderate practicality, creativity and fancy details that are delicate and couture using ruffle, trimming and appliqué. Also, without colorful technique or printing, it balanced various neutral colors to give a sense of simplicity and elegance.
无限热情、着眼实际、大胆创新，品牌设计师Kim A-Young完美平衡多种特质，打造出独属Cahiers的灵敏感知。
Designer creating brand sensitivity by balancing the infinite passion and sense with practicality and creativity.
创意设计品牌C-ZANN E总部位于纽约及首尔，是独立设计师的女装品牌，拥有两个独立产品线：C-ZANN E系列、CIE-Z E休闲系列。
CZANN is a creative design based in New York and Seoul, Korea and is private designer label woman’s wear brand which presents two separate lines C-ZANN E, collection line, and CIE-Z E, casual line.
韩国传统服饰集设计简洁与线条利落于一体，融合极简主义，成为C-ZANN E的设计灵感来源。简约线条，贴合人体结构，随运动流淌，C-ZANN E理念尽显于此。
The designer’s concept is inspired by the Minimalism and Korean traditional costume which is beauty of simplicity and clean line. It’s expressed in out designs, which are based on sophisticated yet simple lines that transform with the movements of the wearer.
于韩国传统，注入西方文化。Seo Jung Lee曾就读于纽约时装学院，创办其个人品牌前，先后在纽约时尚区和首尔做设计师和创意总监。
Seo Jung Lee mixes a traditional Korean traditional heritage with Western couture. She is educated at FIT in New York and began her career as a fashion designer in New York Fashion District and In Seoul as designer and creative director before launching her own brands
J CHOI每件成衣均有其独享的设计流程及审美哲学，品牌灵感来自多个领域：建筑、绘画、及具有几何感的其他产品，并加以再创造。通过设计、分析、解构、重建，打造既不过分复杂、也非极度简约的时装，从而连接日常与高端。
CHOI rejects standardized trend, and makes each garment through unique design process and philosophy. JCHOI reinterprets inspirations coming from various sources such as architectures, paintings and products with its own geometric insight. We design and make us with analyses, deconstructing and reinterpretation. No excessive and oversimplification, we are standing between everyday life and highend.
JUNGSU J. CHOI曾花费数年于纽约探索其时尚潜力，投身时尚产业，作品覆盖成衣、高定、女装及男装。2014年，他于波士顿时装周执导其首个男装秀，并于2016年回到首尔，创办首个品牌J. CHOI。
JUNGSU J. CHOI spent several years diversifying himself through his work in the fashion industry ready-to-wear and high-end brands, womenswear and menswear in New York. He directed first JCHOI menswear fashion show in Boston Fashion Week 2014. He launched his first own brand JCHOI came back to Seoul in 2016.
获奖经历
2017.08 第47届Joongang Design Contest 银奖
2017.08, 47th Joongang Design Contest -Silver
GIWA: The Roof
Inspired from roof tiles of Asian traditional house. Its structure of the shape made for necessity needs because of scientific reasons accumulated for a long time.
However, we can find various interesting shapes,
when we see the roof, we can define it with a few words, layering, vertical, repletion, protection and etc.
Through the process of combining and recombining them, our designs were able to derive.
LIE是一个代表了现代女性生活方式的品牌，融合两性气质，独特剪裁+面料融合，引入高架轮廓，大胆用色搭配柔和质感，打造动感而浪漫的设计。
LIE is a modern women’s lifestyle brand that celebrates playful take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduce elevated silhouettes that bridges bold colors and soft features in a dynamic yet romantic collection.
2013年，设计师Chungchung Lee发布了个人品牌LIE。他多次参与全球时尚活动，如Tranoi Paris, Coterie New York, Premium Berlin，目前已在美国，加拿大，日本，中国，香港，新加坡，迪拜等地拥有众多专卖店和百货商厦门店。
Chungchung Lee launched his own brand,‘LIE’ in 2013. Chungchung continuously participated in diverse global tradeshows and events such as Tranoi Paris, Coterie New York, and Premium Berlin and more.
Through active global events participating, the designer established international businesses with numerous select-shops and department stores within US, Canada, Japan, China, Hong Kong, Singapore, Dubai and more.
纽约时装周、伦敦时装周、巴黎时装周韩国设计师展示、英韩文化中心展、中国时尚活动，频繁亮相使Chungchung Lee为大众所知。
他还一直在与Red Velvet Irene，Chupa Chups，施华洛世奇，Designers Hotel，Miffy，BMW MINI等品牌合作。主要媒体如ELLE, Vogue, W, Allure, Bazzar, Madame Figuaro 均对LIE的全球之旅多加关注。
Furthermore, Chungchung is increasing international public attention by participating global events such as NYFW Fashion Show, London Fashion Week Showroom, Korean Designer Spotlight event via Leclaireur and Tranoi during Paris Fashion Week, British Korean Culture Centre’s Exhibition and China fashion show events.
Also, In order to expand publicity, he is continuously working on collaboration with Red Velvet Irene, Chupa Chups, Swarovski, Designers Hotel, Miffy, BMW MINI and more.
LIE’s global journey is highlighted within major press lines such as ELLE, Vogue, W, Allure, Bazzar, Madame Figuaro, and more.
由首尔市、首尔产业振兴院(SBA)和HISEOUL SHOWROOM联合创建的韩流时装行业新流通平台 HISEOUL SHOWROOM，以振兴首尔市时装产业和东大门时装市场，帮助有前途的设计师开拓市场为己任。
HISEOUL SHOWROOM is a brand-new platform for Hallyu fashion co-organized by Seoul Metropolitan Government, Seoul Business Agency, and HISEOUL SHOWROOM to foster Seoul’s fashion industry, to promote Dongdaemun fashion district, and to provide new market for promising designers.
从时装企划到设计开发、产品生产、产品展览、产品匹配、产品销售、产品洽谈、提供新产品信息、产品订货、销售结算等，作为帮助买手实现最大业务效率的系统，HISEOUL SHOWROOM为韩国有前途的设计师、时装中小企业扩大销售渠道提供了实质性帮助。
Our system provides the optimal business environment: from planning to design, production, exhibition, matching, sales, consulting, information on new products, obtaining and signing of contracts, we practically assist promising designers and small to medium-sized fashion enterprises in the actual sales process.
HISEOUL SHOWROOM还在中国、东南亚、欧美地区举办展览会或PT秀，在海外知名百货店开设快闪店等，积极开展挖掘当地营业点事业，推介和销售韩流设计师品牌。
HISEOUL SHOWROOM is proactively developing local footholds abroad, by holding presentations in China, Southeast Asia, Europe, and the Americas, and opening pop-up stores in popular overseas department stores.
在海外市场，HISEOUL SHOWROOM通过知名人士和意见领袖开展促销活动和SNS宣传活动，及通过当地网上平台开展O2O服务、特别促销活动等，为当地量身打造的营销活动，使得“韩国制造”时装获得更广范围的关注。
We maximize awareness for fashion “made in Korea” through customized marketing strategies such as promotion by famous celebrities and influencers, social media marketing, O2O service at local online platforms, and special events.
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關鍵字: 国创上头条 伴随成长的中国味品牌 服装
