03.03 MOC DESIGN OFFICE丨喜茶深圳卓悅中心店設計頭條網

2020-03-03 10:20:05 Hi設計

本店位於深圳福田CBD綜合體商圈One Avenue卓悅中心，秉承商場探索，創新，活力的精神， MOC DESIGN以“攀登”為寓指，以臺階形態為媒介，將追求進步、勇於攀登的態度融於設計進行延展，通過拆分重組的手法結合空間框架及功能進行設計，用簡潔的體塊、充滿變化的組合貫穿於空間。

This new HEYTEA shop is located in One Avenue， Futian CBD， Shenzhen and it adheres to the spirit of its hosting mall – exploration， innovation and vitality. In the concept of “climbing”， MOC DESIGN OFFICE adopts the staircase as a metaphor and integrates the attitude of pursing progress and climbing with courage in the design. The space and function are carefully dismantled and rebuilt to present simple units， but with changeable combinations.

從吧檯看向客座區

Looking over the customer area from the counter

空間形態概念演變

Concept evolution of the space and form

錯落有致的體塊，自上而下延伸至整個空間

Superposed blocks leading up and cross the whole space

設計構想來源於《紀念碑谷》中縱橫交錯的空間形態，以打散重組在空間中的臺階做為概念的表現形式，錯落有致的體塊結合臺階形態，自上而下延伸至整個空間。在材質及造型上，為緩解小空間固有的壓迫感，使用白色基調和方正的體塊拓展空間界面。

The design concept is derived from the crisscross space from the game Monument Valley. It is manifested by dismantling and rebuilding the staircases across the space. Sets of blocks and stairs are superposed to lead up and across the entire shop. In terms of materials and shapes， a white tone and square blocks are employed to amplify the size of the confined space.

從室外看向室內

From outside in

空間體塊形式

Form of blocks

細部

Details

從室外看向室內，虛實交錯的體塊造型鋪滿空間，中島組合成陣列分佈，形成了張弛有度的友好姿態。

From outside in， the blocks are piling up and taking shape and the central island becomes a complex functional body， both of which are meant to arouse a cordial feeling.

從入口處看向中島

From the entrance to the central island

中島組合細部

Details of the central island

中島區域的高桌組合裝置做為空間的主角，擺列形式彷彿在盡然有序地訴說。實體和線框的臺階造型構成虛實結合的姿態，遊走在天花縱橫交錯的臺階與整體空間體塊之間，在空間整體純白色調的渲染下，成為空間中的視覺焦點。臺階造型的分佈，既可陳列品牌周邊文化產品，也滿足動線的劃分，同時達到小憩飲茶的功能需求，人群的交流由此密切展開。

As the main character of the space， a unit of high tables is placed in an orderly manner. The solid stairs and frame stairs are intersected to constitute a stance of actuality and illusion. The ceiling staircases and overall blocks become the visual focus of the space under the rendering of the pure white tone. The staircases spread out as the display of merchandises as well as guiding the traffic flow. Meanwhile， it meets the functional needs of tea breaks and close communication among people.

自助臺隱藏與縱橫臺階之間

Self-service desk embedded between staircases

茶具以傳統的陶土為器身，壺蓋則以透明亞克力製成，底部臺階狀的形式便於固定於牆面

Tea pot made from traditional pottery clay and pot lid from transparent acrylic， fixed on the stair-shaped holder along the wall

設計師將空間的功能區域如自助臺等隱藏於縱橫臺階之間，併為品牌方特別設計定製了一款茶具用於向顧客展示其採自不同產地的茶葉。

The designer conceals the functional areas， such as self-service desk， between the vertical and horizontal stairs. A tea set is specially designed and customized for the brand to showcase teas from different origins to customers.