2018年9月16日“adidas X SUGARFIT Fitness Carnival 健身嘉年華” 在上海哥倫比亞公園海軍俱樂部舉辦，吸引了各界熱愛時尚運動人士的目光和參與。
作為新型運動形式的創造者， “adidas X SUGARFIT Fitness Carnival 健身嘉年華”打破傳統健身房的侷限，將健身的熱血與興奮有趣的社交氛圍完美結合。 讓運動狂熱的節奏充實週末，揮灑汗水，釋放活力，結識充滿正能量的小夥伴。
此次活動中將展示adidas聯合全球瑜伽生活方式品牌Wanderlust推出的合作款adidas×Wanderlust系列。新款採用了充滿自然氣息的獨特大地色系，結合網眼結構的設計，穿著更感透氣、更能展現身姿。瑜伽生活，從一件瑜伽服開始。
adidas by Stella McCartney系列也更讓adidas 走進時尚圈，針對中高端女性群體所設計，致力於打造更為時尚和前衛的女性產品，系辨識度極高的個性之作。adidas training系列則具有很強的適應性，能夠滿足各種訓練需求，為訓練助力，時尚的造型和款式讓女生們在運動時也能散發出無盡的柔美氣質。
此次“健身嘉年華”選擇的將瑜伽、拳擊、力量訓練和體能訓練相結合，將課程分為三段，從下午2點半到晚上6點半，在4個小時的時間裡，型男辣妹以及教練們身著adidas的健身服帶領邀請到場的時尚運動達人們一起度過了一個難忘的週日，使不同的運動類型隨著前衛的嘻哈與電音節奏一起碰撞出別樣的火花，讓運動變得超級酷。讓參與者在盡情釋放身心的同時，心率飆升，燃燒脂肪，塑形體態。
Adidas十分重視女性消費者，此次活動也提供了大量以女性群體為主導的課程。Adidas認為，當代女性極具獨立意識，充滿了自信和活力，因而針對女性群體推出大量實用與時尚兼具的產品，將時尚融入運動，使得運動不再是以男性為主導的活動，使女性在鍛鍊身體的同時，更能展現自己的自信與柔美。
在本次活動中，Adidas也專門設置了一部分更收女性歡迎的課程，比如Beach Booty Ready翹臀訓練、水上瑜伽等。使各位女性學員在身心得到放鬆的同時，塑造更好的身體形態。同時也有女生會喜歡的拍照打卡地點，在活動中也十分受歡迎。
一場動感狂歡的燃脂訓練後，更有點燃全場的狂歡after party，多位熱辣舞者與大師級鼓手的表演帶領大家跟隨打擊樂的節奏一起嗨，將現場氣氛推向一個新的高潮。
不僅如此，現場還有提供健康小食以及有機果蔬汁，也為運動過後的嘉賓們及時補充身體所需能量。
“adidas X SUGARFIT Fitness Carnival 健身嘉年華”此後會結合更多豐富有趣的新興運動方式與大家見面，倡導極富時尚感和創造力的都市健康生活方式，讓大家愛上運動。
On September 16, 2018 adidas X SUGARFIT “Fitness Carnival” successfully debuted at Colombia Circle, Shanghai to a raucous crowd.
As the creator of new COOL & STYLISH sports formats, adidas X SUGARFIT "Fitness Carnival" is designed to break the limitations of traditional workout experience and combine the warmth of fitness with a new and exciting social atmosphere. Let the rhythm of sports fanaticism become the new soul of weekend, get acquainted with great energy and people, and get charged for the upcoming new week.
The event has exhibited adidas×Wanderlust series launched by adidas in conjunction with yoga lifestyle brand, Wanderlust. The new series are designed to show a special kind of natural atmosphere. Combined with the mesh structure, it is more skin-friendly and attractive. A healthy lifestyle begins with a yoga outfit from adidas×Wanderlust.
Adidas by Stella McCartney is iconic fashion sportswear designed by Stella McCartney and is committed to creating more stylish and avant-garde women's sports products in perfect combination with high fashion. Adidas training is designed for a better training experience and can satisfy variety kinds of requirement and show their unique temperament in training.
From 2:30-6:30pm influencers and coaches, all sharply outfitted in adidas, led the enthusiastic crowd on an unforgettable journey. Trendy hip-hop and electric musical rhythm and the new form of movements collided and created a different kind of workout spark. With the integration of our live DJ and fashionable swimming pool, the atmosphere of the scene skyrocketed.
Adidas places great emphasis on female consumers, and the event also offers a large number of women-led courses. Adidas believes that contemporary women are highly independent and full of confidence and vitality.
Adidas places great importance on female consumers. And this time a large number of female-oriented courses were offered. Adidas believes that women in modern society are highly independent yet full of confidence and vitality. Therefore, they have been launching a number of both practical and fashionable products for female consumers, intergrating fashion into sports which makes sports no longer a male-dominated subject. Women can show their confidence and femininity in Adidas.
What’s more, those female-oriented courses are especially popular with female guests, such as Beach Booty Ready and Electric SUP(Water) Yoga. During these courses, ladies could not only create a better body shape but relax physically and mentally as well. In addition, Adidas also set up photo-taking places, which is extremely popular among female guests.
The chosen courses for the “Fitness Carnival” was a combination of flow yoga, boxing, cardio and strength training moves guided by pulsating music that sparked a different kind of gem and made the workout supremely stylish and cool. The many participants were able to release their pent-up feelings, raise their heart rates, burn body fat and shape their glowing bodies.
After a lively carnival-like and fat-burning training, an energetic after party promoted the atmosphere all around. Dancers and drummer were leading people to release their passion. All guests were treated to popular healthy snacks and organic fruit and vegetable juices to replenish and refuel.
adidas X SUGARFIT “Fitness Carnival” will be making consistent appearances in the future to introduce more forward-thinking and exciting fashion sports activities. The partnership will launch a series of special themed fitness events to continuously promote urban lifestyles that are highly fashionable, healthy, and exhilarating.
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