第十二期【星巴克】
DAY 20 原文
分析師Eric想了解星巴克在二線城市的運營模式等問題。
「聽力錄音」
「聽力原文」
Yeah. Eric, this is John. Just to answer your question, in the quarter, we opened 167 stores, 46% of those were either in Tier 1 and Tier 2 cities. We do see very strong performance in lower tier cities, and we continue to make investments in those cities playing the long game. Clearly when we open our first few stores, there is a lot of demand for Starbucks coming into those cities. As we continue to build out the footprint, what we've seen historically is that the total transactions obviously continue to grow, and volumes show up as very similar to some of our outer Tier 1 cities. So we feel good about our growth in these Tier 4, Tier 5 cities overall.
是的。埃裡克，我是約翰。為了回答你的問題，本季度我們開了167家門店，其中46%的門店位於一線城市和二線城市。我們確實看到了低線城市非常強勁的表現，我們繼續在那些打持久戰的城市進行投資。很明顯，當我們開店的時候，很多人對星巴克的需求都會湧入這些城市。隨著我們不斷擴大足跡，我們從歷史上看到的是，交易總量明顯繼續增長，交易量與我們一些外圍一線城市非常相似。因此，我們對四、五線城市的整體增長感到滿意。
In terms of the delivery aspect of it at 9%, clearly we see a lot of benefit. It creates a whole new occasion for our existing customers, and it's helping to drive transaction growth in our stores. We have over 3,500 stores in 130 cities, which is 80% of the store base, having delivery available to them. We see it as an incremental for these existing customers as well as attracting new customers. In total, dollar profits continue to increase because of it. It's slightly margin dilutive, but it does provide a higher ticket as well as a higher food attach. And we also see stronger demand in the mornings and during the lunch.
就9%的交貨率而言，顯然我們看到了很多好處。它為我們現有的客戶創造了一個全新的機會，並有助於推動我們商店的交易增長。我們在130個城市擁有3500多家門店，佔門店總數的80%，並提供送貨服務。我們認為這是對這些現有客戶以及吸引新客戶的一種增量。總的來說，美元利潤也因此而持續增長。這有點邊際稀釋，但它確實提供了更高的客單價以及更高的食品附加費。我們也看到早上和午餐的需求更大。
「金融重點詞彙解析」
1. Margin dilutive:利潤稀釋。 當公司發行新股票時會發生稀釋，從而導致該公司現有股東的所有權百分比下降。稀釋會降低股票的每股收益（淨收入除以流通量），這通常會壓低股票價格。稀釋是公司籌集額外資金的一種方式，儘管在這種情況下，現有股東通常不會感到興奮。
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