第十二期【星巴克】
DAY 20 原文
分析师Eric想了解星巴克在二线城市的运营模式等问题。
「听力录音」
「听力原文」
Yeah. Eric, this is John. Just to answer your question, in the quarter, we opened 167 stores, 46% of those were either in Tier 1 and Tier 2 cities. We do see very strong performance in lower tier cities, and we continue to make investments in those cities playing the long game. Clearly when we open our first few stores, there is a lot of demand for Starbucks coming into those cities. As we continue to build out the footprint, what we've seen historically is that the total transactions obviously continue to grow, and volumes show up as very similar to some of our outer Tier 1 cities. So we feel good about our growth in these Tier 4, Tier 5 cities overall.
是的。埃里克，我是约翰。为了回答你的问题，本季度我们开了167家门店，其中46%的门店位于一线城市和二线城市。我们确实看到了低线城市非常强劲的表现，我们继续在那些打持久战的城市进行投资。很明显，当我们开店的时候，很多人对星巴克的需求都会涌入这些城市。随着我们不断扩大足迹，我们从历史上看到的是，交易总量明显继续增长，交易量与我们一些外围一线城市非常相似。因此，我们对四、五线城市的整体增长感到满意。
In terms of the delivery aspect of it at 9%, clearly we see a lot of benefit. It creates a whole new occasion for our existing customers, and it's helping to drive transaction growth in our stores. We have over 3,500 stores in 130 cities, which is 80% of the store base, having delivery available to them. We see it as an incremental for these existing customers as well as attracting new customers. In total, dollar profits continue to increase because of it. It's slightly margin dilutive, but it does provide a higher ticket as well as a higher food attach. And we also see stronger demand in the mornings and during the lunch.
就9%的交货率而言，显然我们看到了很多好处。它为我们现有的客户创造了一个全新的机会，并有助于推动我们商店的交易增长。我们在130个城市拥有3500多家门店，占门店总数的80%，并提供送货服务。我们认为这是对这些现有客户以及吸引新客户的一种增量。总的来说，美元利润也因此而持续增长。这有点边际稀释，但它确实提供了更高的客单价以及更高的食品附加费。我们也看到早上和午餐的需求更大。
「金融重点词汇解析」
1. Margin dilutive:利润稀释。 当公司发行新股票时会发生稀释，从而导致该公司现有股东的所有权百分比下降。稀释会降低股票的每股收益（净收入除以流通量），这通常会压低股票价格。稀释是公司筹集额外资金的一种方式，尽管在这种情况下，现有股东通常不会感到兴奋。
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