作 者｜BingChan
排 版｜ 拾 叁
中文共4280字
5分钟可读完
公司背景：超有魅力的球星哦
著名球星安德雷斯·伊涅斯塔联合普约尔创立了体育界的第一个社交网络区块链项目Olyseum，并推出了自己的数字货币OLY。
Olyseum是基于区块链技术的社交平台，针对球迷与粉丝，提供与偶像互动和获得激励的机会，链接体育产业与商用场景。Oly打破了传统的社交媒体形式，意在打造一个结合体育产业应用和商业场景的生态环境。
伊涅斯塔现效力于神户胜利船足球俱乐部，曾代表巴塞罗那足球俱乐部夺得了四次欧冠冠军和八次西甲联赛冠军，在Facebook和Twitter上拥有超过5000万的粉丝。伊涅斯塔通过Olyseum创建了一个全新去除破碎的社交网络场景的平台，让球迷和球星可以更紧密粘合。
同时，在该平台可允许粉丝使用数字货币OLY购买明星推出的商品、做慈善捐款、与球星进行个性化互动。高高在上的球星你也可以零距离接触！
伊涅斯塔绿茵场上的身姿 小白还是蛮拉轰的~
值得一提的是，Olyseum团队不只有拉轰的球星，连团队就是清一水儿的帅哥；这不，布透社趁着他们在北京开会的空当儿，抓住CEO Carlos来了个访谈-十足的颜霸+学霸！
Olyseum的创始人兼CEO Carlos,超级帅的有没有！
（忽略我的大脸~）
Carlos的小档案
Carlos曾经就读于乌斯托大学及哈佛大学，拥有信息安全及神经科学硕士学位；曾经是Quantum Fields Technologies公司创始人，专注信息安全，AI和社交网络领域。目前Carlos是Olyseum创始人兼CEO，和众多体育界网红和超级黑客Kevin Mitnick合作。
访谈实录
Olyseum Carlos
BINEWS BINGCHAN
没有粉丝的爱豆=零！
Bingchan: Olyseum的创始人伊涅斯塔是坐拥5000万粉丝的足球明星，那么为什么您几位会选择做这样一个基于区块链技术的社交平台？这是不是给予粉丝的一个特别的礼物？
Bingchan: Your founder is a super star with more than 50million fans and why did you choose establish a social platform based on blockchain technology? Is it a special gift for the fans?
Carlos:这的确是给粉丝的大礼。一些名人，我的朋友们都会来找我，跟我说他们想和支持自己多年的粉丝构建更亲密的关系，但是在和粉丝的互动中也会遇到一些问题。在社交平台上，这些爱豆们有着上百万的关注者，但因为缺少参与及管理的工具，他们觉得他们没有真正参与。平时，他们只是在社交网络上PO了一些图片，赢得了成千上百万的点赞及评论，但是这些交流都是间接的。我们构建了一个平台让爱豆和粉丝距离走得更近，我们给爱豆的是一个能让他们和粉丝关系更亲密的平台，让他们有更真实的互动和交流。毕竟，没有粉丝基础，爱豆有什么价值啊！！！啥也不是！！！
Carlos: Yes, exactly. All this started when some celebrities, friends of mine, came to me and told me about the problem they have when they try to interact with their fans and how they want to be closer to those fans that have been cheering them for years. They have millions of followers in the social networks but lack the tools to engage and manage all this activity, they feel they are not achieving a real engagement, they are just making posts with thousands, even millions, of likes and comments, but it is unidirectional communication. We are creating a platform that can get idols and fans closer and that will give the idols tools that allow real engagement and communication. Idols, without fans, are nothing!
为啥选择区块链？因为粉丝想要透明公开的和爱豆互动啊！
为什么选择区块链？主要是我们不想变成躲在其他社交网络背后的老大哥。我们也不想让用户觉得我们主宰一切，我们想把所有信息去中介化，公开化并且透明化。对于我们而言，奖励机制背后的参与算法能够透明化是十分重要的，因为这样一来，每个人就能够觉知到我们的系统真正公平。这是一个爱豆为粉丝建立的平台，而我们希望粉丝可以感觉到安全而且有价值。
Why blockchain? Because we don’t want to become another big brother behind another social network. We don’t want our users to feel that we control everything that happens inside the social network, so we want to make everything disintermediated, clear and public. For us it’s very important that the engagement algorithm behind the reward system is transparent and everyone can see that our system is fair. This is a platform built by idols for fans, and we want those fans to feel secure and valued.
既然我们想要让用户参与到这个经济生态中来，我们设计了一个参与算法，可以计算出用户在社交平台的参与度，基于这个算法，用户们会得到一定数量的token用来积攒经验，投放市场。区块链技术允许所有这些公开化，于是每个人都能够看到token的数量，每位参与者都能得到享受到公平及公开。这是完全去中心化的， 所有的奖励系统都受制于智能合约，Olyseum本身则不参与任何干涉。品牌和爱豆的关系也遵循同样的理念。
广告主现在彼此竞争爱豆的时间及露面机会，而建构在智能合约之上的竞争会让广告主及爱豆们做起事来容易的多，因为所有事情都是透明，非人工且去中介化。For example, we want to include the users in the economical ecosystem that all their activity generates, for that we have designed an engagement algorithm that will determine the level of participation inside the social network, based on that the users will receive an amount of tokens to be used in the experience market place. And blockchain technology allow all these to public, so everyone can see that the quantity of tokens that everyone gets is fair. It is too disintermediated, all the reward system is controlled using smart contracts, so Olyseum does not intervene. The same will happen with the relationship between brands and idols, advertisers now will be able to compete between each other for the idols time and representation in base of smart contracts that will make it easier for both idols and advertisers. Everything transparent, unattended and without intermediation.
我们不一样：和伊涅斯塔这样的巨星共进晚餐
Bingchan:通过Olyseum, 你创建了一个全新的平台，连接所有网络，消除明星和粉丝之间的距离感。很好奇您平台最大的一个亮点是什么？和相似平台相比有何优势？
Bingchan: Via Olyseum, you created a brand new platform integrating all social net things together and your aim is to reduce the gap between fans and football players. We are very curious what is the highlight of your platform? How it excels other similar platforms?
Carlos:首先，Olyseum关乎真实的交流；其次，Olyseum是真实的分享。首先，我们希望爱豆和粉丝之间能够有真实的交流，为了达到好的效果，爱豆们自己创建这样一个平台来解决交流问题，和粉丝取得更密切的联系。而这并不是Olyseum唯一的独到之处，我们并不仅仅只是一个创新又便捷的社交网络，我们还是一个以合作为主导的社交网络，我们这个创新的平台可以为每位参与者提供奖励。
Carlos: First of all, it is about real communication; secondly, it is about real sharing. Firstly, we want real communication between the idols and the fans. So, to achieve that, the idols themselves created this platform to solve their problem of communication, and be able to be closer to their fans. And that is not the only special feature of Olyseum, we are not just a new and better social network, we are also a collaborative social network; an innovative platform that rewards its users for their participation.
我们也同媒体，公司，粉丝和爱豆一道在平台上进行合作。我们相信在Olyseum体系中的每个人都拥有一个空间；在这个空间里，他们不仅仅是参与者，也是受益者；我们有一个模型，在模型中，用户可以广泛的参与；举例来讲，现在的主要社交网络并没有为爱豆的内容支付什么，我们所囊括的应该不仅仅是爱豆，还有整个经济生态中的粉丝。
We also connect media, companies, fans and idols inside our platform. We believe there is space for everyone inside Olyseum not only to participate but to benefit too, we have a model in which the user is included in all this. For example, now current major social networks don’t pay anything to idols for their content, we will include not only idols, but fans too in this economical ecosystem.
所以！创建一个文档，PO出内容，评论或者为其他人PO出的内容点赞，你就有可能得奖啦！爱豆，品牌，媒体博主……运作的方式都一样。
So just for creating a profile and starting to post content or comment and like other’s posts you’ll have the possibility of getting rewards. And the same goes for idols, brands, specialized media, bloggers, etc...
奖励系统操作非常简便，你仅仅需要参与，发布内容，点赞，分享便可以赢得token。有了这些token之后，你就可以进行体验，也可以用token交换的方式进行独家体验, 和你心爱的爱豆一起进行互动：得到一件亲笔签名的衬衫，赢一张比赛门票，或者是和你的爱豆来个视频在线互动。所有上述这些都是token置换的无限可能性哦！
The reward system is very easy to use, just by participating, by posting content, giving likes, sharing, etc… you can earn tokens. With this tokens you can access the experience marketplace in where you can exchange this tokens for exclusive experiences related to your idols, for example getting a signed t-shirt, acquiring match tickets or even having a video-chat with your idol. And these are only some of the endless possibilities for exchanging the token.
担心粉丝太疯狂？我们严把质量关
Bingchan:同时，在该平台可允许粉丝使用数字货币OLY购买明星推出的商品、做慈善捐款、与球星进行个性化互动，近距离接触球星，建立更亲密的关系。但在这种亲密化的过程中是否会有问题出现？毕竟距离感是偶像经济中的一部分，如果消除这种距离感，对去中心化的平台是否会有什么负面影响？
Bingchan: On your platform, fans are permitted to use OLY to buy commodities, make charity donations and interact with football stars, make charity donations to build a closer relationship. During this process, have you considered about the possible problems may happen? Sense of distance is part of idol economy, and if you make their relationship super close, will it cause some troubles for the decentralized platform?
Carlos:这一点的话，我想让每位都弄清楚，现在在Olyseum平台上有两种token，一个是OLY token，另一个是参与token。你可以用不同的方式得到OLY token，而参与token的话，你只能通过在Olyseum平台通过内部的参与赢得;只有持有参与token的参与者，才有可能获得真正的市场经验。
Carlos:This is a very important aspect for everyone to have clear, there are two types of tokens inside the Olyseum platform, the OLY token and the engagement token. While you can access to the OLY token through different ways, the engagement token can only be earned for the engagement inside the Olyseum platform, providing the possibility of making the experiences offered in the marketplace only accessible via engagement token.
另一个需要补充的重点是，Olyseum的奖励机制旨在奖励有质量的内容输出，所以你贡献的内容质量越高，每月底你就会得到更多token。
Another important thing to add is that Olyseum’s reward system intends to reward the quality of the content generation, so the better the content the more tokens you will receive at the end of the month.
仅仅是体育？不，我们将触角伸得更远
Bingchan:所以你们关注的主要是体育领域吗？还是也会涉足其他领域?
Bingchan: So is sports field is your only focus? In the future, will you participate in other fields?
Carlos:体育界是我们最初的切入点，但是我们会逐步扩散。时尚界，音乐界，电影界，财经界等等。这些圈子都是粉丝经济为主导，我们之后会涉足并糅合这些领域。
Carlos: Firstly it is about sport, then we will replicate. Fashion, music, cinema, and financial sector. They are all about idols and fans. We want to integrate all the industries later!
总结
爱豆+粉丝+区块链，
究竟是不是能让所有的参与者走的更近呢~
粉丝们可以自行体会下啦
Olyseum电报群
https://t.me/olyseum_official
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