作 者｜BingChan
排 版｜ 拾 叄
中文共4280字
5分鐘可讀完
公司背景：超有魅力的球星哦
著名球星安德雷斯·伊涅斯塔聯合普約爾創立了體育界的第一個社交網絡區塊鏈項目Olyseum，並推出了自己的數字貨幣OLY。
Olyseum是基於區塊鏈技術的社交平臺，針對球迷與粉絲，提供與偶像互動和獲得激勵的機會，鏈接體育產業與商用場景。Oly打破了傳統的社交媒體形式，意在打造一個結合體育產業應用和商業場景的生態環境。
伊涅斯塔現效力於神戶勝利船足球俱樂部，曾代表巴塞羅那足球俱樂部奪得了四次歐冠冠軍和八次西甲聯賽冠軍，在Facebook和Twitter上擁有超過5000萬的粉絲。伊涅斯塔通過Olyseum創建了一個全新去除破碎的社交網絡場景的平臺，讓球迷和球星可以更緊密粘合。
同時，在該平臺可允許粉絲使用數字貨幣OLY購買明星推出的商品、做慈善捐款、與球星進行個性化互動。高高在上的球星你也可以零距離接觸！
伊涅斯塔綠茵場上的身姿 小白還是蠻拉轟的~
值得一提的是，Olyseum團隊不只有拉轟的球星，連團隊就是清一水兒的帥哥；這不，布透社趁著他們在北京開會的空當兒，抓住CEO Carlos來了個訪談-十足的顏霸+學霸！
Olyseum的創始人兼CEO Carlos,超級帥的有沒有！
（忽略我的大臉~）
Carlos的小檔案
Carlos曾經就讀於烏斯托大學及哈佛大學，擁有信息安全及神經科學碩士學位；曾經是Quantum Fields Technologies公司創始人，專注信息安全，AI和社交網絡領域。目前Carlos是Olyseum創始人兼CEO，和眾多體育界網紅和超級黑客Kevin Mitnick合作。
訪談實錄
Olyseum Carlos
BINEWS BINGCHAN
沒有粉絲的愛豆=零！
Bingchan: Olyseum的創始人伊涅斯塔是坐擁5000萬粉絲的足球明星，那麼為什麼您幾位會選擇做這樣一個基於區塊鏈技術的社交平臺？這是不是給予粉絲的一個特別的禮物？
Bingchan: Your founder is a super star with more than 50million fans and why did you choose establish a social platform based on blockchain technology? Is it a special gift for the fans?
Carlos:這的確是給粉絲的大禮。一些名人，我的朋友們都會來找我，跟我說他們想和支持自己多年的粉絲構建更親密的關係，但是在和粉絲的互動中也會遇到一些問題。在社交平臺上，這些愛豆們有著上百萬的關注者，但因為缺少參與及管理的工具，他們覺得他們沒有真正參與。平時，他們只是在社交網絡上PO了一些圖片，贏得了成千上百萬的點贊及評論，但是這些交流都是間接的。我們構建了一個平臺讓愛豆和粉絲距離走得更近，我們給愛豆的是一個能讓他們和粉絲關係更親密的平臺，讓他們有更真實的互動和交流。畢竟，沒有粉絲基礎，愛豆有什麼價值啊！！！啥也不是！！！
Carlos: Yes, exactly. All this started when some celebrities, friends of mine, came to me and told me about the problem they have when they try to interact with their fans and how they want to be closer to those fans that have been cheering them for years. They have millions of followers in the social networks but lack the tools to engage and manage all this activity, they feel they are not achieving a real engagement, they are just making posts with thousands, even millions, of likes and comments, but it is unidirectional communication. We are creating a platform that can get idols and fans closer and that will give the idols tools that allow real engagement and communication. Idols, without fans, are nothing!
為啥選擇區塊鏈？因為粉絲想要透明公開的和愛豆互動啊！
為什麼選擇區塊鏈？主要是我們不想變成躲在其他社交網絡背後的老大哥。我們也不想讓用戶覺得我們主宰一切，我們想把所有信息去中介化，公開化並且透明化。對於我們而言，獎勵機制背後的參與算法能夠透明化是十分重要的，因為這樣一來，每個人就能夠覺知到我們的系統真正公平。這是一個愛豆為粉絲建立的平臺，而我們希望粉絲可以感覺到安全而且有價值。
Why blockchain? Because we don’t want to become another big brother behind another social network. We don’t want our users to feel that we control everything that happens inside the social network, so we want to make everything disintermediated, clear and public. For us it’s very important that the engagement algorithm behind the reward system is transparent and everyone can see that our system is fair. This is a platform built by idols for fans, and we want those fans to feel secure and valued.
既然我們想要讓用戶參與到這個經濟生態中來，我們設計了一個參與算法，可以計算出用戶在社交平臺的參與度，基於這個算法，用戶們會得到一定數量的token用來積攢經驗，投放市場。區塊鏈技術允許所有這些公開化，於是每個人都能夠看到token的數量，每位參與者都能得到享受到公平及公開。這是完全去中心化的， 所有的獎勵系統都受制於智能合約，Olyseum本身則不參與任何干涉。品牌和愛豆的關係也遵循同樣的理念。
廣告主現在彼此競爭愛豆的時間及露面機會，而建構在智能合約之上的競爭會讓廣告主及愛豆們做起事來容易的多，因為所有事情都是透明，非人工且去中介化。For example, we want to include the users in the economical ecosystem that all their activity generates, for that we have designed an engagement algorithm that will determine the level of participation inside the social network, based on that the users will receive an amount of tokens to be used in the experience market place. And blockchain technology allow all these to public, so everyone can see that the quantity of tokens that everyone gets is fair. It is too disintermediated, all the reward system is controlled using smart contracts, so Olyseum does not intervene. The same will happen with the relationship between brands and idols, advertisers now will be able to compete between each other for the idols time and representation in base of smart contracts that will make it easier for both idols and advertisers. Everything transparent, unattended and without intermediation.
我們不一樣：和伊涅斯塔這樣的巨星共進晚餐
Bingchan:通過Olyseum, 你創建了一個全新的平臺，連接所有網絡，消除明星和粉絲之間的距離感。很好奇您平臺最大的一個亮點是什麼？和相似平臺相比有何優勢？
Bingchan: Via Olyseum, you created a brand new platform integrating all social net things together and your aim is to reduce the gap between fans and football players. We are very curious what is the highlight of your platform? How it excels other similar platforms?
Carlos:首先，Olyseum關乎真實的交流；其次，Olyseum是真實的分享。首先，我們希望愛豆和粉絲之間能夠有真實的交流，為了達到好的效果，愛豆們自己創建這樣一個平臺來解決交流問題，和粉絲取得更密切的聯繫。而這並不是Olyseum唯一的獨到之處，我們並不僅僅只是一個創新又便捷的社交網絡，我們還是一個以合作為主導的社交網絡，我們這個創新的平臺可以為每位參與者提供獎勵。
Carlos: First of all, it is about real communication; secondly, it is about real sharing. Firstly, we want real communication between the idols and the fans. So, to achieve that, the idols themselves created this platform to solve their problem of communication, and be able to be closer to their fans. And that is not the only special feature of Olyseum, we are not just a new and better social network, we are also a collaborative social network; an innovative platform that rewards its users for their participation.
我們也同媒體，公司，粉絲和愛豆一道在平臺上進行合作。我們相信在Olyseum體系中的每個人都擁有一個空間；在這個空間裡，他們不僅僅是參與者，也是受益者；我們有一個模型，在模型中，用戶可以廣泛的參與；舉例來講，現在的主要社交網絡並沒有為愛豆的內容支付什麼，我們所囊括的應該不僅僅是愛豆，還有整個經濟生態中的粉絲。
We also connect media, companies, fans and idols inside our platform. We believe there is space for everyone inside Olyseum not only to participate but to benefit too, we have a model in which the user is included in all this. For example, now current major social networks don’t pay anything to idols for their content, we will include not only idols, but fans too in this economical ecosystem.
所以！創建一個文檔，PO出內容，評論或者為其他人PO出的內容點贊，你就有可能得獎啦！愛豆，品牌，媒體博主……運作的方式都一樣。
So just for creating a profile and starting to post content or comment and like other’s posts you’ll have the possibility of getting rewards. And the same goes for idols, brands, specialized media, bloggers, etc...
獎勵系統操作非常簡便，你僅僅需要參與，發佈內容，點贊，分享便可以贏得token。有了這些token之後，你就可以進行體驗，也可以用token交換的方式進行獨家體驗, 和你心愛的愛豆一起進行互動：得到一件親筆簽名的襯衫，贏一張比賽門票，或者是和你的愛豆來個視頻在線互動。所有上述這些都是token置換的無限可能性哦！
The reward system is very easy to use, just by participating, by posting content, giving likes, sharing, etc… you can earn tokens. With this tokens you can access the experience marketplace in where you can exchange this tokens for exclusive experiences related to your idols, for example getting a signed t-shirt, acquiring match tickets or even having a video-chat with your idol. And these are only some of the endless possibilities for exchanging the token.
擔心粉絲太瘋狂？我們嚴把質量關
Bingchan:同時，在該平臺可允許粉絲使用數字貨幣OLY購買明星推出的商品、做慈善捐款、與球星進行個性化互動，近距離接觸球星，建立更親密的關係。但在這種親密化的過程中是否會有問題出現？畢竟距離感是偶像經濟中的一部分，如果消除這種距離感，對去中心化的平臺是否會有什麼負面影響？
Bingchan: On your platform, fans are permitted to use OLY to buy commodities, make charity donations and interact with football stars, make charity donations to build a closer relationship. During this process, have you considered about the possible problems may happen? Sense of distance is part of idol economy, and if you make their relationship super close, will it cause some troubles for the decentralized platform?
Carlos:這一點的話，我想讓每位都弄清楚，現在在Olyseum平臺上有兩種token，一個是OLY token，另一個是參與token。你可以用不同的方式得到OLY token，而參與token的話，你只能通過在Olyseum平臺通過內部的參與贏得;只有持有參與token的參與者，才有可能獲得真正的市場經驗。
Carlos:This is a very important aspect for everyone to have clear, there are two types of tokens inside the Olyseum platform, the OLY token and the engagement token. While you can access to the OLY token through different ways, the engagement token can only be earned for the engagement inside the Olyseum platform, providing the possibility of making the experiences offered in the marketplace only accessible via engagement token.
另一個需要補充的重點是，Olyseum的獎勵機制旨在獎勵有質量的內容輸出，所以你貢獻的內容質量越高，每月底你就會得到更多token。
Another important thing to add is that Olyseum’s reward system intends to reward the quality of the content generation, so the better the content the more tokens you will receive at the end of the month.
僅僅是體育？不，我們將觸角伸得更遠
Bingchan:所以你們關注的主要是體育領域嗎？還是也會涉足其他領域?
Bingchan: So is sports field is your only focus? In the future, will you participate in other fields?
Carlos:體育界是我們最初的切入點，但是我們會逐步擴散。時尚界，音樂界，電影界，財經界等等。這些圈子都是粉絲經濟為主導，我們之後會涉足並糅合這些領域。
Carlos: Firstly it is about sport, then we will replicate. Fashion, music, cinema, and financial sector. They are all about idols and fans. We want to integrate all the industries later!
總結
愛豆+粉絲+區塊鏈，
究竟是不是能讓所有的參與者走的更近呢~
粉絲們可以自行體會下啦
Olyseum電報群
https://t.me/olyseum_official
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