How much should you charge as a consultant? This can be an extremely challenging question to answer because it involves doing research, taking risks and proper planning.
作為一名顧問，你應該收取多少費用？這可能是一個極具挑戰性的問題，因為它涉及研究、冒險和適當的規劃。
Fortunately, all three of these skills will come in handy as an entrepreneur so you may as well get used to it now.
幸運的是，作為一名企業家，這三種技能都會派上用場，所以你最好現在就習慣它。
In most cases, I strongly suggest asking the prospect what their budget is.
在大多數情況下，我強烈建議詢問潛在客戶他們的預算是多少。
If they have a number in mind, you can see how well that aligns with what you were going to charge.
如果他們心裡有一個數字，你可以看到這與你打算收取的費用有多大的一致。
You might find the prospect has a much higher budget than you anticipated.
您可能會發現潛在客戶的預算比您預期的要高得多。
However, they may respond to that question by asking what your rate is.
然而，他們可能會通過詢問你的費率來回答這個問題。
To avoid volleying back and forth before one of you gives up, you'll need to have this established from the start.
為了避免在其中一個人放棄之前來回截擊，你需要從一開始就建立起這一點。
It’s important to remember the rate you charge will have a direct impact on how people perceive you.
記住你收取的費用將直接影響人們對你的看法，這一點非常重要。
Too low? They could take that as a sign that you aren't that good.
太低了？他們可能會認為這是你不是很好的標誌。
Too high? You better really good — and prove it — or people are going to pass.
太高了？你最好真的很好，並且證明它，否則人們會通過。
I’ll always be in favor of doing what is required to deliver what your client needs and charging for a more premium service.
我將永遠支持做所需的事情，以交付您的客戶所需的內容，併為更優質的服務收費。
You have the opportunity to build your own businesses, why wouldn’t you want to be the best solution out there for your specific audience?
你有機會建立自己的企業，為什麼你不想成為適合你特定受眾的最佳解決方案呢？
Keep in mind, “premium” for your audience may not be viewed as premium — or even applicable — for other audiences.
請記住，您的受眾的“溢價”可能不會被視為其他受眾的溢價，甚至不會被視為適用的溢價。
That’s why it’s so important to do deep research on who you’ll be helping.
這就是為什麼深入研究你將幫助誰是如此重要的原因。
This allows you to genuinely say, "I understand you have this challenge, this is the impact it's having on you, and I've developed a solution to alleviate it. Would you like my help?"
這讓你可以真誠地說，“我知道你有這個挑戰，這就是它對你的影響，我已經開發了一個解決方案來緩解它。你需要我的幫助嗎？”
Once you’ve honed in on your audience, it is time to figure out how much to charge them for the solution you've developed. Here are some simple methods.
一旦你對你的受眾進行了磨練，是時候弄清楚你開發的解決方案要向他們收取多少錢了。這裡有一些簡單的方法。
Related: How to Start a Consulting Business: Determine Your Business Model
相關：如何開始諮詢業務：確定您的業務模式
- Ask people how much they paid for a similar service
- 1.詢問人們為類似的服務支付了多少錢
- This is an approach I stumbled across by accident when I first started consulting.
- 這是我剛開始諮詢時偶然發現的一種方法。
- I asked a friend if she needed help optimizing her Instagram profile so she could land more clients.
- 我問一個朋友，她是否需要幫助優化她的Instagram個人資料，這樣她就可以獲得更多的客戶。
- She politely informed me she was already working with a consultant, with whom she was very happy.
- 她禮貌地告訴我，她已經在和一位顧問合作了，她和他在一起很開心。
- I was somewhat disappointed but decided to turn it into a learning opportunity.
- 我有點失望，但決定把它變成一個學習的機會。
- I asked her how much her consultant charged so I could get a feel for the going rate in New York City.
- 我問她，她的顧問收取了多少錢，以便我可以感受一下紐約市的現行價格。
- I then asked her another question, “What else could they do, that would justify you paying even more?” This is a crucial question for all of us to ask.
- 然後我又問了她另一個問題，“他們還能做什麼，讓你支付更多的錢是合理的？”這是我們所有人都要問的一個關鍵問題。
- If you charge the average rate, you’ll get average results.
- 如果你收取平均費率，你會得到平均結果。
- Her response let me know exactly what I needed to do in order to be positioned as a more premium service.
- 她的回答讓我確切地知道我需要做什麼，才能被定位為更優質的服務。
- If possible, get input from 5-10 people.
- 如果可能，從5-10個人那裡獲得輸入。
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