The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition.
以下节选自Garrett French和Eric Ward的“Link Building终极指南，第2版”。
Buy it now from Amazon | Barnes & Noble | iTunes
现在就购买吧，可以从亚马逊上购买|^Barnes&Noble^|^iTunes
When it comes to SEO, the “preciprocation” concept is simple: Promote the best content of others (especially including your link prospects) before they ask for it via links from your site and placed content, votes, newsletter mentions, tweets, or whatever platform or medium you have at your disposal.
当谈到SEO时，“精确处理”的概念很简单：在他们要求通过您网站的链接和放置内容、投票、时事通讯提到的内容、推文或您可以使用的任何平台或媒体之前，宣传其他人(特别是包括您的链接潜在客户)的最好内容。
Good preciprocation targets include reporters, bloggers, industry experts who publish consistently, even respected and prolific forum posters.
良好的精加工目标包括记者、博客作者、行业专家，他们始终如一地发布，甚至是受人尊敬和多产的论坛海报。
Look for active sites and individuals mentioned frequently in social media, as well as those who’ve established authority.
寻找社交媒体中经常提到的活跃网站和个人，以及那些已经建立了权威的网站和个人。
Link out lavishly to deserving content, even from competitors, if appropriate.
如果合适的话，可以慷慨地链接到值得的内容，甚至是来自竞争对手的内容。
Use followed links.
使用跟随的链接。
Expect nothing in return, though certainly do occasional outreach to let folks know that you appreciated and cited their work.
不期望任何回报，尽管肯定会偶尔做一些外展，让人们知道你欣赏并引用了他们的工作。
Preciprocation provides several advantages:
预处理具有以下几个优点：
The disadvantages of preciprocation are:
精密加工的缺点是：
Once you’ve begun warming up your link targets through preciprocation, you can start to formulate ideas for turning these contacts into links.
一旦你已经开始通过精密加工来预热你的链接目标，你就可以开始制定将这些联系人转化为链接的想法。
We recommend that you do this primarily through content that, again, promotes your link targets while adding new information and value to your industry’s thought space.
我们建议您主要通过内容来实现这一点，这些内容再次提升了您的链接目标，同时向您的行业思维空间添加了新的信息和价值。
Here are some core concepts that illustrate how to develop your preciprocated relationships into content and links:
以下是一些核心概念，它们说明了如何将经过预先处理的关系发展为内容和链接：
More from Entrepreneur
来自企业家的更多信息
Latest on Entrepreneur
企业家最新消息
閱讀更多 甘河一老漢 的文章
