Planters is learning that there is such a thing as being too thirsty for social media stardom.
种植者们正在认识到，对于社交媒体明星来说，有一种东西是太渴了。
Twitter has suspended three accounts tied to Baby Nut, the resurrected Mr.
Twitter已经暂停了三个与Baby Nut有关的账号，复活的Mr。
Peanut mascot that made his debut during the Super Bowl, for violating policies against spam and platform manipulation.
花生吉祥物在超级碗期间首次亮相，因为违反了反对垃圾邮件和平台操纵的政策。
The Kraft Heinz-owned brand was trying very, very hard to go viral, with its main @MrPeanut account retweeting the three as they shared memes shortly after Baby Nut made his appearance.
卡夫·亨氏(Kraft Heinz)旗下的品牌正非常努力地传播开来，在婴儿坚果(Baby Nut)出现后不久，其主要的@MrPeanut账户转发了这三人分享的迷因。
The problem, as you might guess, was that this echoed the sort of coordinated behavior Twitter has banned in the past -- it just involved snacks.
问题是，正如你可能猜到的，这呼应了Twitter在过去禁止的那种协调行为-它只涉及零食。
The accounts were clearly part of a long-in-the-making campaign, with one of them created as early as September.
这些账户显然是一场酝酿已久的活动的一部分，其中一个账户早在9月份就创建了。
For its part, Kraft Heinz told Insider that it had created the accounts "after consulting with Twitter" to stay on the social network's good side.
卡夫-亨氏对“内幕”杂志表示，它“在咨询Twitter之后”创建了这些账户，以保持这家社交网络的好的一面。
However, it said it would "respect that decision" to suspend the accounts.
然而，该公司表示将“尊重暂停账户的决定”。
The action suggests that Twitter is willing to crack down on coordinated accounts no matter who runs them, even if it's a food giant.
这一行动表明，Twitter愿意打击协调账户，无论谁运营它们，即使它是一个食品巨头。
It's also a warning to companies that believe they can create internet buzz through sheer force of will, rather than letting the community decide if something is truly meme-worthy.
这也是对那些相信他们可以通过意志力创造网络轰动的公司的一个警告，而不是让社区决定某件东西是否真的值得迷因。
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