發郵件是亞馬遜賣家們的家常便飯。主動向客戶發送追蹤郵件可以提高消費者留評的概率，提高你的評論數量以及評分，給你帶來更多銷售。
但是要想提高發郵件的效率，郵件模板少不了。接下來給賣家介紹三個郵件模板：
1、訂單確認郵件模板
亞馬遜有著嚴格的電子郵件政策，所以賣家不能自定義郵件。
但你可以在訂單確認郵件中，提供有用的信息比如產品使用指南來提高買家的滿意度和參與度。
Hello Amazon Valued Customer,
Thank you for your recent purchase of （產品名稱） from （店鋪名稱）. Your order hasn’t shipped yet, but we will send you an email when it does.
Before you get your hands on your box of happiness, we have some important information that helps you to use it in a safe manner.
（以下內容可根據自己的產品酌情修改）
Please note:
★For 4K video, it only supports 30Hz refresh rate and DOES NOT support 60Hz refresh rate. If this hub does not support 4K video output for your device, you should try to set the refresh rate to 30Hz on your laptops/devices.
★Fast charging is only for laptops but not for phones: S9/S8/Note8, LG G5/G4, etc. Phones only support normal charging.
★This Aluminum hub will be a little hotter than plastic hub which is normal just like your aluminum alloy laptop/flash drive/will be hot after a long time use.
Worry-FREE 18-month Warranty
As a responsible seller, （店鋪名稱） offers an 18-months warranty. For any defective products, please reach out to us. We’d love to have an opportunity to take care of it and provide total satisfaction.
Sign in to your Amazon account
Click the “Your Account” option, and then select “Your Orders.”
Click the “Contact Seller” button next to order and offer more details.
Best Regards,
（店鋪名稱）
Customer Care Team
2、交貨後的郵件模板
賣家可以在訂單送達的幾天後發送郵件，請求他們留下評論，這個時間點他們對你的產品仍然有印象。
注意郵件的重點在於客戶的體驗，不要直接要求買家留評。以下為模板：
Hello Amazon Valued Customer,
Thanks so much again for purchasing （產品名稱） from （店鋪名稱）. Our records show that your order was recently delivered. We hope you’ve been getting a ton of value from the gear you’ve ordered, but we definitely want to know if anything could be better, too!
Please take 5 seconds to comment on your experience regarding our customer service, shipment and your overall purchasing experience with us.
（留評鏈接）
If you had any problems with the product, please contact us right away and we’ll do our best to resolve any issues.
Sign in to your Amazon account
Click the “Your Account” option, and then select “Your Orders.”
Click the “Contact Seller” button next to order and offer more details
Best Regards,
（店鋪名稱）
Customer Care Team
3、最後一封追蹤郵件
如果前兩封郵件都沒有讓消費者留下評論，同時他們也沒有退貨，那你可以在交貨後的幾周最後發送一份郵件。模板如下：
Hello Amazon Valued Customer,
We’re curious how you felt about {{Product Name}} that you purchased a few days ago. How are you finding it? Feel free to share your thoughts with us so we can improve and keep up the work we’re good at. Most importantly, your valued feedback can also help other customers to make an informed decision.
（留評鏈接）
If you had any problems with the product, please contact us right away and we’ll do our best to resolve any issues.
Sign in to your Amazon account
Click the “Your Account” option, and then select “Your Orders.”
Click the “Contact Seller” button next to order and offer more details
Best Regards,
（店鋪名稱）
Customer Care Team
在發送郵件給消費者時，賣家還要注意遵守亞馬遜的相關政策，避免賬號被凍結。注意你的追蹤郵件不要包含以下內容：
· 在非重要郵件的主題行中添加“Important”這個詞
· 發送營銷或者促銷信息
· 言語不要誘導或者激勵用戶評論
· 要求消費者刪除或者更新產品評論
· 與完成訂單無關的鏈接或者附件
· 展示或者鏈接到你網站的logo
· 任何違背聯繫買家政策的內容等
亞馬遜賣家之路，從AMZ123開始。
閱讀更多 亞馬遜賣家資訊 的文章
