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2018年啥綜藝最火？練習生唄~
《偶像練習生》的小哥哥們剛出道，《創造101》又來了一波小姐姐~
這可是忽如一夜春風來，滿屏都是新偶像的節奏。
別的不說，就看著微博朋友圈裡多樣話題、娛樂大V各種分析，更有人氣明星助陣，這陣勢下來，想不關注都難！
《創造101》有多火？新浪娛樂統計數據實力詮釋啥叫“碾壓一般的存在，吊打其它綜藝”。
那麼，這些練習生節目的魅力在哪？中國粉絲與偶像間又是怎樣一種關係？
今年年初，號稱國內“首檔偶像競演養成類真人秀”的《偶像練習生》在愛奇藝上線。節目主題是，在為期3個月的時間內，100名來自不同娛樂公司的國內外練習生互相競爭，最終票數最高的9名練習生將組成男團Nine Percent出道。
Marketed as "the first idol training reality show" in China, the weekly program Idol Producer first debuted on iQiyi, one of China's biggest streaming platforms, on January 19. During the three-month-long program, a total of 100 young Chinese and overseas trainees from different domestic entertainment companies competed against each other to win over the hearts of Chinese audiences whose votes would determine the nine-finalists that would make up China's newest boy band - Nine Percent.
最終，團體中的九人出道：蔡徐坤、陳立農、範丞丞、Justin（黃明昊）、林彥俊、朱正廷、王子異、小鬼（王琳凱）、尤長靖。
“全民製作人”的概念貫穿節目始終，而且每一輪的獲勝者都是通過觀眾投票選出，這也是中國真人秀的第一次嘗試。
Throughout the show's run the concept of "citizen producers" was promoted as a major feature of the show, as the winners of each elimination round was determined solely by audience voting - a first for any Chinese reality show.
節目播出後一炮而紅。第一集的瀏覽量超過3.3億，在最終排名階段收到1.72億投票，練習生最高得票超過7400萬。有些鐵桿粉絲更是自掏腰包購買投票卡，以便在一天之內多次投票。
The program's popularity was striking. The first episode has received more than 330 million views, while more than 172 million votes were submitted during the final ranking section, during which the top trainee received more than 74 million votes. Some hardcore fans even went so far as to shell out their own money to ensure that their favorite idol won, as audiences could purchase "voting cards" that enabled them to vote multiple times a day.
4月6日播出最後一集時，新浪微博的15個熱搜話題中，有11個與之相關。
Meanwhile, 11 out of 15 trending topics on Sina Weibo were about the show when the final episode streamed live on April 6.
當然，各位練習生的名字，也不斷在各類媒體上刷屏~
重新定義偶像文化
Redefining idol culture
節目成功的一大關鍵在於嘗試和中國年輕人互動。
One of the keys to the program's success is how it tried to connect with young Chinese.
總導演陳剛表示，最吸引粉絲的地方在於選手們都是具有個性的“真人”，而不是過著奢侈生活、讓觀眾感覺遙不可及不接地氣的大明星。
According to the chief director of the program, Chen Gang, what attracted the fans the most were the fact that the competitors were real people with inspiring personalities, instead of celebrities whose lives of luxury are far removed from the experiences of the average audience member.
“最後那天，是選手們的人格和天性讓他們贏得了粉絲們的心，而不僅僅是他們的才華或外表。”陳剛在接受《環球時報》採訪時表示。
"At the end of the day, it was the charm of a competitor's personality and nature that won fans' hearts, more than his talent or his appearance," Chen told the Global Times.
節目口號“越努力越幸運”很能引起觀眾共鳴。此外，節目還展示了練習生的日常生活，比如無休止的訓練以及要面對的巨大壓力。除了每週上線的節目，《偶像練習生》也上傳了大量的選手訓練視頻，粉絲們可以看到偶像舞臺外的表現。
The goal of building audience empathy is clear in the show's slogan, "the harder you try, the luckier you become" and the way the show presented the day-to-day lives of the trainees, which were filled with endless practice sessions and huge amounts of stress. Apart from the weekly episodes, the show also uploaded numerous videos of each candidate's training so fans could get to know them as they were when they weren't performing onstage.
“偶像和粉絲之間的距離縮短了，粉絲們也可以和他們選擇的愛豆呼應”，陳剛表示。
"The distance between these idols and the audience shrinks and the fans resonate with their chosen idol," noted Chen.
相比於韓國和日本，中國的偶像行業並不發達，仍然具有巨大潛力。而且值得注意的是，偶像產業主要靠年輕的中國女性推動，或中國的“她經濟”， 陳剛補充道。
While the idol industry in China is not as developed as it is in South Korea and Japan, it still has huge potential. Worth noting, this huge potential, according to Chen, is mainly fueled by young Chinese women, or China's "She-conomy."
“國內大部分偶像粉絲是13-18歲的女孩子，25歲以上女性對偶像的關注比較少。”
"The majority of idol fans [in China] are girls between 13 and 18, while young women over 25 start to pay less attention to idols," Chen said.
為了迎合這一粉絲群體，偶像們除了要具備正能量，還需要有才華，有顏值。陳剛就表示，節目獲得成功，很大原因是因為他們有這樣的高質量偶像。
To succeed with this demographic, Chen said an idol needs to have "positive energy." In addition, they must also have talent and an attractive appearance. Chen noted that his show succeeded largely due to the fact that it had this type of "high quality idol."
這股偶像養成類綜藝的熱潮並未止步於此，《偶練》裡的小哥哥們剛剛出道，騰訊視頻推出的女團選拔真人秀《創造101》就帶著一群類型各異的漂亮小姐姐佔領了各大社交媒體的熱度高地。
The craze of idol training reality show hasn’t stop yet. Just after Nine Percent band debuted, another similar program called Produce 101 has gone viral. Unlike the Idol Producer, the trainees of this TV show are all girls.
據數據統計：該節目首播兩小時內收穫超過3萬條彈幕，當晚的微博熱搜榜上有近30個相關熱搜。
這是目前人氣比較高的幾位小姐姐
孟美岐
程瀟
吳宣儀
楊芸晴
Yamy
趙堯珂
紀方圓是國內一家文化傳媒公司、青藤文化的CEO，公司旗下的藝人鹿小草就是《創造101》節目中的練習生之一。在他看來，現在的娛樂產業都在從“選擇”向“孵化”轉型。
Lu Xiaocao is one of the trainees of Produce 101. And she has selected and sent to the show by Ividea Culture Corp .,Ltd. The decision that sending her to the show proved that the strategy of company has changed from picking to incubating.
熟悉粉絲文化的人都知道，跟同好一起給愛豆助威，確保他們贏得競爭，或者親身參與到偶像的日常生活訓練中，是飯圈的重要一環。日本大型女子偶像組合AKB48 就是以這樣的形式吸引了大量的擁躉，定期舉行的見面會等福利活動更拉近了粉絲與愛豆的距離。
For many young people who are familiar with fan culture, working with other fans to ensure your favorite idol win the competition or take part in idol’s daily life and training is the important part of the fun. Those training idol bands like AKB48 in japan would hold fan-meeting occasionally to increase fan participation and loyalty.
“這些練習生的粉絲與一般明星的粉絲還是很不一樣的。練習生還不是真正的藝人，所以粉絲們不會抱有太高的期望值。他們會覺得這些練習生跟自己很像，沒有距離感。並且，很多粉絲會很享受陪伴的感覺，見證愛豆的努力，跟愛豆一起變好。”紀方圓說。
“These fans of our trainees is different from general celebrities Trainees won’t make you feel distance, and you won’t expect too much of them. Some of these fans are really enjoy the companionship. They’d love to witness the efforts of their idol and wish to become better together.”said Ji Fangyuan, the CEO of Ividea Culture Corp ., Ltd.
當然，說一千道一萬，最後都離不開一個更重要的東西：資本。
據中國企業家雜誌估計，如算上隱藏金額和組織外粉絲自發進行的投票與周邊購買，《偶練》前20名的選手粉絲們可能貢獻出了近2000萬。而從《偶練》正式出道的人氣選手範丞丞，在微博上開通付費照片，一時間就有大量粉絲慷慨解囊。
抄襲陰影
《創造101》與《偶像練習生》皆脫胎於韓國Mnet電視臺2016年-2017年推出的連續兩季爆款選秀節目《Produce 101》。
Asiaone網站就撰文報道，如果你對原版Produce 101很熟悉，那麼你就很清楚《偶像練習生》的套路了，他們都是用了相似的投票系統，觀眾為偶像投票，偶像之間有排名。最終獲勝者組成團體出道。
If you watched South Korea's reality TV competition Produce 101, you'll understand how this show works. It follows a similar voting system, where audiences can vote for their favourite, who is then ranked among all the participants. At the end of the show, the ones who make it to the final nine will form a unit group.
《Produce 101》製作方Mnet電視臺表示，《偶像練習生》在節目理念及結構、賽制、視覺設計等節目模式的各個要素上與其高度相似，此前，Mnet從未以任何方式參與愛奇藝《偶像練習生》的製作或與之有任何形式的合作。
此外，還有很多在國內大火的節目都可以在韓國找到原型：
《中餐廳》原型tvN《尹食堂》
《極限挑戰》原型MBC《無限挑戰》；
《四大名助》原型KBS《大國民脫口秀你好》；
《嚮往的生活》原型tvN《三時三餐》；
《非正式會談》原型JTBC《非首腦會談》。
據中國之聲報道，現階段我國綜藝已對韓國的節目模式產生了一定依賴性。中韓兩國文化相近，自帶粉絲量的韓國綜藝在中國本土化成功率也比較高。韓國國會在今年1月通過了《文化內容產業針型閥修訂案》和《音樂產業振興法修訂案》，保護韓國電視節目和音樂產品等的知識產權，並直接點名這兩個法案就是對中國“山寨綜藝”的狠招。
如此看來，中國偶像綜藝節目的出道之路，可能要比小哥哥小姐姐們的出道之路，更加困難一些了……
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