第十二期【星巴克】

DAY 10 原文

「听力录音」

「听力原文」

R.J. Hottovy: Thanks, and thanks for letting me get a question in here. Just one follow-up question for Roz and you kind of hinted on this on the last answer, but one area we haven't heard a lot about is that delivery program. And obviously you've been working with some new restaurant formats and developing that, but just wanted to see if you could provide us an update in terms of where that initiative stands and what takeaways you've had. Obviously you've shared some takeaways from the China in terms of attach rates and new customer growth, but just any takeaways you've seen with the delivery program so far in the US?

谢谢，谢谢你让我在这里提问题。只有一个对 Roz 的后续问题。你在最后一个答案中暗示了这一点，但有一个方面我们还没有听说很多，那就是交货计划。很明显，你一直在与一些新的餐厅模式合作，并开发这些模式，但只是想看看你是否能为我们提供一个最新的方面，该倡议的立场和你有什么外卖。很明显，你在附加费和新客户增长方面分享了一些来自中国的外卖，但你在美国迄今为止的送货计划中看到过什么外卖吗？

Rosalind Gates Brewer: Sure. So, yes. We are continuing to expand. Because we're now at 75% US coverage of all Starbucks stores, we are now into a national marketing program, which, if you remember, this time last year we were roughly about 115 stores with no marketing against it. And so we are encouraged to continue to see what happens when we alert the customer that delivery is available at their favorite location. Our stores are equipped from a technology standpoint. The partners are well trained in terms of how to handle the trade-off between the transition of the beverage to the pickup delivery person. So operationally, it's working extremely well. We'll continue to watch it.

当然。所以，是的。我们正在继续扩张。因为我们现在对星巴克所有门店的覆盖率为75%，所以我们现在进入了一个全国性的营销计划，如果你还记得的话，去年这个时候，我们大约有115家门店没有针对它进行营销。因此，我们鼓励我们继续观察当我们提醒客户在他们最喜欢的地点可以送货时会发生什么。从技术角度看，我们的商店装备齐全。合作伙伴在如何处理从饮料过渡到提货送货人之间的权衡方面受过良好的培训。所以在操作上，它运行得非常好。我们会继续观察的。

「金融重点词汇解析」

1. Delivery program: 此处指星巴克专星送，是星巴克官方线上订餐服务。在中国，星巴克与饿了么平台联手。消费者可通过星巴克APP和阿里旗下饿了么两个平台下单，在专星送服务范围内点单后，精准门店派单系统会智能分析周边门店运能后派单，并根据实时数据为每个订单优化配送路线，确保饮品在30分钟内配送。

「商业佳句速记」

1. If you could provide us an update in terms of……

你可以向我们提供一些……的最新消息吗？