新冠肺炎疫情在国外愈演愈烈,“社交距离” 成为近期的高频词之一。
为了呼吁民众防范疫情,多国政府网站和主流媒体都发布了“社交距离指南”。
英国政府网站↓
澳大利亚政府网站↓
美国CNN网站↓
即便如此,人群聚集的景象依旧在各地上演,比如:
伦敦地铁里仍然人满为患↓
纽约公园里也是人头攒动↓
为了让“社交距离”的概念深入人心,许多企业和机构也纷纷行动起来,通过在线上推出临时“疫情版logo”,呼吁人们响应政府号召,减少不必要的肢体接触。
Commercial companies are supporting calls for people to stay indoors through innovative slogans and fun branding ideas as authorities worldwide struggle to persuade their citizens to quarantine themselves at home to contain the spread of COVID-19.
Though the initiative is only temporary in response to current events and mostly posted on social media platforms, it's a positive take encouraging people to follow the official advice to reduce unnecessary physical contact with others.
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上周日,可口可乐在纽约时代广场的广告牌上,用分隔开的字母组成了“Coca-Cola”字样↓
麦当劳在其巴西Facebook主页上更换了头像,将M型标志“金拱门”拆分成了两个n↓
游戏设备品牌雷蛇则把原来logo上纠缠在一起的三只小蛇相互分开,并且在社交媒体上鼓励人们在家玩游戏↓
四环相扣的奥迪也重新设计了logo↓
英格兰国家足球队因队徽是三头狮子而被称为“三狮军团”,如今三只狮子之间的距离被拉开了↓
之前是这样的↓
Coca-Cola on Sunday ran an ad in Times Square showing the letters making up its name spaced out, along with the message, "Staying apart is the best way to stay connected."
American grocery chain Chiquita on Tuesday posted a version of its logo on Instagram without its iconic mascot, Miss Chiquita. It explained that she was "already home" and asked followers to "do the same and protect yourself."
McDonald's changed the profile photo of its Brazilian Facebook page, moving the two arches of its logo away from each other so they no longer touch. It captioned the change with the message, "Separating for a moment to always be together."
Singaporean gaming hardware and software producer Razer also separated its symbolic three interlocking snakes on the traditional logo to individual snakes. Razer has been encouraging users on social media to game from home all month long as well.
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除了各大企业和机构自己推出疫情版logo之外,许多艺术家和网友们也大开脑洞、跃跃欲试,其中还包括斯洛文尼亚设计师Jure Tovrljan。
来看看他们的创意:
星巴克美人鱼戴上了口罩↓
耐克的广告语从"Just Do It"变成"Just Don't Do It"↓
NBA里的球员跑了↓
阿迪达斯三道杠之间的间隙更大了↓
与病毒同名而躺枪的科罗娜啤酒,可能需要一个新名字↓
Artists around the world also offered their creative ideas, re-imagining brands, their logos and slogans.
Slovenia-based creative director Jure Tovrljan added a face mask to Starbucks's double-tailed mermaid and tweaked Nike's "Just do it" slogan to "Just don't do it." Meanwhile, Australia-based Boss Logic moved the basketball player away from the traditional NBA logo and added space between the three stripes of "Adidas."
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