03.06 菁晨用戶服務報告 Customer Service Report

菁晨用戶服務報告 Customer Service Report | Feb

1.市場表現

——1-2月用戶續保率100%

( 100% renewal in Jan and Feb)

雖然受疫情影響,很多創業公司以及小微企業削減了預算,但是在1-2月,菁晨保單到期用戶全部選擇了續保,並希望增加意外保額。同時我們也非常高興在這個特殊時期,有幾個新客戶選擇了菁晨方案,讓我們為更多正在打拼的創業者提供保障。

Though many startups tighten their finance because of Coronavirus, we are happy to see that, in Jan and Feb, the renewal ratio of StartupCare is 100%. And many founders hope to increase accident insurance coverage. Also we got another several new clients, cheers! Let’s energize the team together in the special time.

菁晨用戶服務報告 Customer Service Report | Feb

2.產品升級

——HR培訓及保單管理工具升級

(New tools for training and management)

我們針對菁晨客戶進行了定期回訪,收集了他們在使用保險中遇到的問題,為了幫助HR更好的進行員工培訓和傳達,我們即將推出升級版的在線管理和培訓工具,幫助企業和員工輕鬆瞭解你的保單內容。

In order to help HR to improve the management of their group health insurance, StartupCare is going to launch a new tool to supercharge your health insurance administration。Managers and HR can get a cooler experience, and help staff to clear what benefit they can get from the insurance and be sure not miss it. You will find it soon.

菁晨用戶服務報告 Customer Service Report | Feb

3.疫情服務

——新冠肺炎專區用戶訪問情況

(nCov orientation guide is hot)

疫情服務專區上線後,用戶訪問量達到之前6倍,訪問量最多的是發熱門診和定點醫院查詢。除了服務平臺客戶,菁晨還與人力資源服務平臺和出入境管理部門合作,為更多的外籍員工和在華工作人士提供醫院推薦、就診前的諮詢和導診服務,幫助他們解決語言交流障礙,並及時獲取一手疫情新聞。

Since we launched the nCov orientation guide, the visitors were six times as much as before, fever clinic and designated hospital is the most popular. We also cooperate with the human resources service platform and the entry-exit management department, to provide foreigners in China with hospital recommendation, pre-treatment consultation and guidance services, help them to get over the language barriers, and timely access to first-hand epidemic news.

菁晨用戶服務報告 Customer Service Report | Feb

4.用戶洞察

——死亡和重疾風險備受關注

(User observation)

從目前客戶消費來看,絕大多數企業/HR會選擇含有門診服務的補充醫療險方案。

根據菁晨1月份面向企業創始人和HR所做的一個市場調研,覆蓋死亡和重大疾病風險的產品正在成為HR關注的焦點,熱度分別為57%和43%。與保險相關的健康管理服務,最受HR青睞的前兩位是在線問診/預約以及心理諮詢。同時,近半數HR認為,操作便利比價格更重要。

Most startups choose outpatient as a must and priority.

Meanwhile, according to our market research, products that cover the risk of death and critical disease are becoming new focus of SMEs. The top 2 popular healthcare service for HR is online doctor booking and psychological counseling. Nearly half HR think that easy tools and quick process are more important than price.


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