02.28 裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部

裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


119 Great North Road Headquarters / Warren and Mahoney
由專築網邢子,小R編譯
來自建築事務所的描述:新西蘭首席汽車經銷商Giltrap集團在北方大道119號新建的奧克蘭總部,平衡了建築美觀和功能之間的關係,保持了他們在“點對點汽車銷售體驗前沿”的地位,通過更好的設計來促進製造和創新。
Text description provided by the architects. Premier New Zealand car dealership The Giltrap Group needed their new 119 Great North Road, Auckland Headquarters to balance beauty and function–to balance their position at the “forefront of the end-to-end car sales experience” while showcasing their investment in “enhanced engineering and innovation through better design”.

裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


Giltrap集團想構成混合用途的空間,可以將賓利、蘭博基尼和阿斯頓馬丁等“明星車型”彙集在一個集辦公、倉庫、服務和展示為一體的全方位多功能的建築中,這種建築在新西蘭汽車行業中還沒有出現過。為了滿足這樣一個奢華、以客戶為中心並且功能完備的建築,至少需要九個樓層。
Their proposed mixed-use space needed to hero Bentley, Lamborghini and Aston Martin’s ‘star-cars’ in a full-service corporate, warehouse, servicing and showroom build not yet seen in the New Zealand automotive industry. Nine levels needed to connect in one luxurious, customer-focused and highly-functional build.

裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


該零售空間巧妙地處理了這項困難而獨特的挑戰。首先,需要解決的是,三個存在潛在競爭的大品牌如何在同一個空間內共存的問題。其次,設計挑戰了汽車經銷模式以及更加適應產品的工作場所文化。第三,以一種適合新西蘭大眾的方式來展示豪華汽車。
The design of this retail space responds with flair to difficult and unique challenges. First, is the cohabitation of three strong brands with potentially competing products within a single space. Second, is the desire to challenge the car dealership typology and its corresponding workplace culture to suit the product. Third, is the need to convince global brands to display their opulent vehicles in a way that is suited to New Zealand audiences.

裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


建築師們提出了一種極簡主義美學,將汽車品牌放在首位,其次才是建築本身。汽車展示不僅只是面向顧客,而且同樣展示給路人。這種互動層次通過在主入口設置的公共咖啡館,讓展示變得更進了一步,使所有人都能享受建築和汽車所帶來的樂趣。
The architects put forward a minimalist aesthetic that heroed car brands first, the building second. Cars are displayed for everyone – not just customers, but also to passers-by. This level of interaction is taken a step further with the inclusion of a public café inside the main entrance, making the building and enjoyment of the cars open to all.

裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


雙層現澆混凝土桁架是該建築的核心,同時確保了臨街面為完全通透的玻璃立面。桁架能夠抵抗重力和橫向荷載,並在視覺上連接這座九層的混合功能建築。
A double-storey in-situ concrete truss is at the core of the structure, developed to ensure a completely free glazed street frontage. Resisting both gravity and lateral loading, the truss visually connects the mixed-use building’s nine floors.

裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


展廳層的正立面使用了一排V型立柱,支撐了寬敞的平臺託板,同時展廳層突出,為每個品牌都創建了一個玻璃外殼。最後呈現出的效果就像一個“首飾盒”,以一種恰如其分的方式展示了這些汽車。
Braced at showroom levels using a line of V-columns back from the main façade offers large, clear floor plates, while showroom levels protrude to create a glazed enclosure for each of the three brands. The effect is like a ‘jewellery box’, presenting the unique cars in a way that is befitting their status.

裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


由於汽車的高度間隙較低以及場地的實際長度等因素,建築通過彎曲的汽車坡道將每層連接起來,讓客戶開著老車進來,開著新車出去。
Due to the low height clearance of the cars and the practical length of the site, curved driving ramps connect each floor in a sine wave curve, allowing clients to drive in with the old, drive out with the new.

裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


在玻璃包裹的展廳中有一個經過精心策劃的機械車間,創造了一個可以進行車輛設計和維護的平臺。將管理團隊放置在較低層的會議空間,並將建築儘量靠近街道,這些都是不同尋常的成功之舉,形成了獨特的空間。建築師與新西蘭Targetti公司合作開發了一種多任務處理燈光,這是一種定製的中央系統,可以控制電源、數據、消防噴淋以及照明設施。
A highly curated mechanics workshop inside a glass-clad operating theatre creates a new platform on which to celebrate the engineering of the vehicles and the people tasked with maintaining them. Bringing executive teams down into lower-level meeting spaces and pushing the envelope of the building close to the street were uncommon and successful moves in delivering a unique space. Collaboration with Targetti New Zealand led to the development of a multi-task light, a bespoke, centralised system controlling power, data, sprinklers and lighting in one linear fitting inspired by under-car-hood engineering.

裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


北方大道119號是該建築類型中第一個獲得五星綠色設計等級的建築。項目團隊與新西蘭綠色建築委員會保持密切合作,共同設計了一種可以適應多功能的定製建築。
The 119 Great North Road building is the first building of its type to achieve a 5-Star Green Star Design rating. The project team has worked closely with the New Zealand Green Building Council to develop a custom tool tailored to the mix of uses within the project.

裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


該集團聯合常務董事Michael Giltrap表示,完成的設計遠遠超出了他們的預期。“我們有很高的期望,但仍被它震撼了。這對顧客來說是個非常棒的地方。建築師們設計了一個完美展示世界上最漂亮的汽車的空間。與此同時,這也是國內同類作品中最令人印象深刻、而且最環保的建築。”


Michael Giltrap, Group Joint Managing Director, says the completed design was way beyond what the company had ever anticipated. “We had high expectations, but we were blown away by it. It’s a great place for customers. (The architects) have produced a design which perfectly showcases some of the world’s most beautiful cars. At the same time, it is the most technologically impressive and environmentally friendly building of its type in the country.”

裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


裝滿豪車的巨型“首飾盒”丨新西蘭Giltrap集團總部


建築事務所:Warren and Mahoney
位置:新西蘭,奧克蘭
類型:辦公建築
面積:2159.0 ㎡
項目時間:2018年
攝影:Simon Devitt
Architects: Warren and Mahoney
Location: Auckland, New Zealand
Category: Office Buildings
Area: 2159.0 ㎡
Project Year: 2018
Photographs: Simon Devitt


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