喜歡潮牌的小哥哥小姐姐們，有哪個沒聽過Supreme的大名？無論自家產品，還是聯名大牌，無不是口碑與價格齊飛。那麼，當Supreme“聯名”報紙，那是怎樣一番景象？
美國時間8月13日（週一），《紐約郵報》舊貌換新顏——他們的頭版和末版都空空蕩蕩，只留下了自家名號以及潮牌Supreme標誌性的紅白大logo。這種打廣告的方式，在《紐約郵報》的歷史上也是頭一遭。
On Monday, people picking up a copy of The New York Post would have realized the New York City tabloid had a different look from the usual. The paper featured a wrap-around ad for fashion brand Supreme, the first time The Post had premiered such an advertisement for any brand.
1994年創立的Supreme是有名的街頭服飾品牌。每次發售新品前，其在紐約的旗艦店大門口都排起長隊，產品幾個小時內就會賣光。Supreme在洛杉磯、東京和倫敦也開設分店，同樣吸引大批粉絲。Supreme與很多大品牌的聯名款也是暢銷品，合作伙伴包括但不限於Fila、Nike、The North Face和Levis等。
Supreme, which opened in 1994, has become the ne plus ultra of street wear brands, famously selling out its new collections — or “drops” — within hours and drawing huge lines at its flagship store in New York’s SoHo neighborhood. The company has satellite shops in Los Angeles, Tokyo and London, too, which attract comparable crowds. And it has also drawn attention for notable collaborations, with Fila, Nike, The North Face and Levis.
一時間，Supreme的粉絲們聞風而動，席捲了紐約城的報攤位和雜貨店。
Supreme fans quickly snatched up the paper at newsstands and bodegas across the city.
《紐約郵報》的出版人Jesse Angelo接受《紐約時報》採訪時表示，這些“聯名”報紙很快就售賣一空。
Jesse Angelo, The Post's publisher, told the New York Times that Monday's papers "were flying off the shelves."
比如，Supreme旗艦店附近的那些報攤表示，這些報紙早上7點半的時候就被搶購一空。
Some bodega and deli owners near Supreme’s flagship Soho store said they were sold out by 7:30 a.m.
《紐約時報》網站：今天的《紐約郵報》版面上都是Supreme的廣告
沒買到怎麼辦？還有eBay啊~
和所有那些潮牌衣服鞋子一樣，《紐約郵報》也享受了一把價格翻倍的待遇！一份報紙1.5美元，eBay上已經炒到了7-20美元。美國東部時間週一中午，一位賣家已經以19.99美元一份的價格賣出了31份！
Typically, a copy of the New York Post costs $1.50. But, this potential collectors' item is selling for much more. A number of eBay listings were selling the newspaper for between $7 and $20. As of noon ET, one eBay seller had already sold 31 copies for $19.99 a copy.
《商業內幕》網站：Supreme粉絲花10倍價錢收購頭版印有品牌廣告的《紐約郵報》
那麼，為啥Supreme會登上《紐約郵報》？很簡單，這一切都是營銷~
因為，當地時間8月16日，Supreme秋冬新品正式上架。所以，廣告自然要提前幾天就投放啊！
其實早在4月下旬，Supreme就找到了《紐約郵報》，希望能提供一個“原創的、前所未有的創意”。 該報成立5年的創意部門Post Studios接下了這一任務。
Supreme approached The Post in late April asking for “original, never-before-seen, creative ideas.” The newspaper’s 5-year-old in-house creative strategy agency, Post Studios, proposed the wraparound.
《紐約郵報》的出版人Angelo也認為自家報紙品牌和Supreme有相通之處，就開始了雙方的合作。當然，頭版和末版通篇廣告，也是大膽的嘗試。
“我們認為這實在是個很酷很有趣的想法。如果能給我們品牌帶來新的消費者很好啊，希望他們能看看報紙，喜歡我們的內容。就算只關注了我們的Instagram帳號也不錯。”
“We just thought it was a really cool, fun idea,” says Angelo. “If it brings new consumers to our brand, hopefully they read the paper and like what they see. But even if they just follow @nypost on Instagram, that’s cool, too. ”
所以目前來看，Supreme和《紐約郵報》確實達到了雙贏的目的。我們就等著看諸如Off-White之類的品牌，有沒有啥更吸引眼球的創意出現了……
綜合來源：界面新聞、Business Insider、New York Post、New York Times、The Cut
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