Torta da Vila餐廳,聖保羅

該項目旨在為一家餐廳的新店建立全新的、易於識別的視覺和空間標識。設計團隊從舊logo中僅提取了綠、灰和餅形符號等元素,使其融入到全新的店面設計和品牌身份之中。

The project for a family restaurant, expanding to a new site started from the necessity of developing a new identity both visual and spatial, that could be easily replicated and recognizable. From the existing logo we extracted only the essential. The colors, green and gray, and the pie symbol became the foundation of a new visual, spatial and brand identity.

▼項目概覽,overview © Manuel Sá

Torta da Vila餐廳,聖保羅 / PHENOMENA

將牆壁和地板塗成綠色和灰色,可以有效地把室內外空間組織起來。這種配色方案即使在有樓梯這樣的物理干擾下,也能保持空間的統一性。

Applying green and gray both in the walls and floors combined organizes the space between exterior and interior spaces. This color scheme maintains the unity in space, even if there are physical interruptions as the stairs.

▼半露天就餐區,semi-alfresco dining area © Manuel Sá

Torta da Vila餐廳,聖保羅 / PHENOMENA

▼半露天餐區細部,details of the semi-alfresco dining area © Manuel Sá

Torta da Vila餐廳,聖保羅 / PHENOMENA

▼以原始形式來使用水泥等材料,raw materials such as cement are used © Manuel Sá

Torta da Vila餐廳,聖保羅 / PHENOMENA

只粉刷牆壁的下半部分,創造了一種引導視線穿過不同空間的線條感,同時還在公共與私人、內部與外部空間之間,建立起對話和流動性。這些空間被立面上的空心混凝土塊、綠色薄鋼層櫃檯以及細長的燈具等建築元素連接起來。大型開口不僅整合了空間,還改善了採光和空氣的流通。新logo採用了和立面相同的綠色調,空間的設計也遵循了以原始形式來使用水泥、混凝土和木材的基本前提。

Painting only the bottom half of the walls creates a linearity that conducts the eye across different spaces, providing dialog and fluidity between public and private, inside and out. These are connected by the architectural elements like the hollow concrete blocks in the facade, the thin green steel counter, and the elongated light fixtures. The flow is reinforced with the big openings that not only integrate spaces, but also improves lightning and air flow. The new logo was painted with the same green tones on the facade, following the premise of what is essential, as cement, concrete and wood are used in their raw form.

▼室內空間概覽,interior overview © Manuel Sá

Torta da Vila餐廳,聖保羅 / PHENOMENA

▼只粉刷牆壁的下半部分,創造了一種引導視線穿過不同空間的線條感,only the lower half of the wall is painted, creating a sense of line that guides the eye through the different spaces © Manuel Sá

Torta da Vila餐廳,聖保羅 / PHENOMENA

▼被塗成兩種顏色的樓梯,stairs painted in two colors © Manuel Sá

Torta da Vila餐廳,聖保羅 / PHENOMENA

▼空間細部,details of the space © Manuel Sá

Torta da Vila餐廳,聖保羅 / PHENOMENA

▼窗臺座位,window seat © Manuel Sá

Torta da Vila餐廳,聖保羅 / PHENOMENA

▼項目平面,plan © PHENOMENA

Torta da Vila餐廳,聖保羅 / PHENOMENA

▼項目剖面,section © PHENOMENA

Torta da Vila餐廳,聖保羅 / PHENOMENA


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