英國倫敦傳媒學院藝術方向設計學BA (Hons) Design for Art Direction作
申請英國倫敦傳媒學院藝術方向設計學BA (Hons) Design for Art Direction作品集院校官方文字要求：
BA (Hons) Design for Art Direction
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction.
College:London College of Communication
Level:Undergraduate
藝術方向設計學文學學士（榮譽）
藝術方向設計學學士學位課程是一門獨特的課程，這門課程著重探討與設計和藝術方向有關的實踐、概念和管理技能。
學院:倫敦傳媒學院
水平:本科
Selection criteria
The portfolio, along with the details on your UCAS application (including the academic reference and your personal statement) will be assessed against the following criteria:
Visual language: quality of structure, use of line, shape - 2D or 3D, form, scale, space, light, colour, texture and time.
Ideas generation: quality of ideas and thought process, expression of design thinking.
Research and its application (including images from sketch books): evidence of investigation and use of appropriate resources.
Materials, media exploration and experimentation; experimentation and testing of materials to achieve outcomes.
Contextual awareness and its influence on the portfolio; understanding and application of subject knowledge and context.
選擇標準
該作品集，以及你的倫敦藝術大學申請的詳細資料(包括學術參考資料和你的個人陳述)將根據以下標準進行評估:
視覺語言: 結構的質量，線條的使用，形狀- 2D或3D，形式，比例，空間，光，顏色，紋理和時間。
創意的產生: 創意的質量和思維過程，設計思維的表達。
研究及其應用(包括速寫本上的圖像): 調研資料的展示和適當資源的使用。
材料、媒體探索與實驗; 對材料進行試驗和測試以達到預期效果。
情境意識及其對作品集的影響；專業知識和專業背景的理解與應用。
How we assess your application
Your application form is reviewed when you apply to the University. If you have achieved or expect to achieve the standard entry requirements we will invite you to submit a full portfolio. We make our offers based on the strength of the whole application, and therefore don’t routinely invite applicants to interview.
我們將如何評估你的申請
在你申請倫敦藝術大學時，你的申請表會被評估。如果你已經達到或期望達到入學標準和要求，我們將邀請你提交一個完整作品集。我們將根據入學申請的整體質量進行評估並決定是否給與申請者入學名額，因此我們一般情況下不會邀請申請者參加面試。
Portfolio advice
Your portfolio of work is the most important part of your application, and you must clearly evidence development work as well as work from completed projects.
You are required to present a portfolio with a maximum of 20 images that you consider would help support your application.
作品集建議
你的作品集是你的入學申請中最重要的組成部分，你必須清楚地展示出你的開發作品以及成品項目中的作品。
我們希望你提供最多包含20張圖片的作品集來支持你的申請。
英國倫敦傳媒學院藝術方向設計學BA (Hons) Design for Art Direction專業所在學院教學設備展示：
3D Workshop
3D Workshop
View images and find out about the range of tools and technologies on offer.瞭解提供的工具和技術的範圍。
Lens-Based and Audio-Visual
Lens-Based and Audio-Visual
Find out about the workspaces and studios that support Lens-Based and Audio-Visual practice.瞭解支持基於鏡頭和視聽實踐的工作空間和工作室。
Printmaking
Printmaking
This workshop offers a wide-range of expertise in everything from etching to lithography.這個工作坊提供從蝕刻到光刻的各種專業知識。
英國倫敦傳媒學院藝術方向設計學BA (Hons) Design for Art Direction專業所在學院師資簡介：
Mark Ingham
Mark Ingham
Design School Learning and Teaching Innovation Lead設計學院學習教學創新引領
Ian Horton
Ian Horton
Reader in Graphic Communication圖形傳播學者
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