Subway已經超過麥當勞稱為國際快餐業的領頭羊，今天我們就來了解下Subway這家公司.
弗雷德·德盧卡(Fred Deluca)，“SUBWAY”三明治和沙拉店的創始人之一，當時他還是一名17歲的高中畢業生。他於1965年開了第一家店.
Fred DeLuca, one of the founders of "subway" sandwich and salad shops, was a 17-year-old high school graduate. He opened his first shop in 1965
Subway起源於美國。目前，全球有26000多家加盟店，覆蓋80多個國家。它是國際快餐業的領頭羊
Subway originated in the United States. At present, there are more than 26000 franchise stores around the world, covering more than 80 countries. It is a leader in the international fast food industry
賽百味的特點：時尚又健康，營養又減肥，引入了健康快餐，低脂，低油，新鮮
Features of subway: fashionable and healthy, nutritious and slimming, introducing healthy fast food, low fat, low oil, fresh
為什麼Subway的三明治如此深受歡迎？
Why are Subway’s sandwiches so popular?
新鮮烘烤的麵包。每一家分店每天現場都烘烤自己的麵包。
- Freshly baked bread. Every branch bakes its own bread on the spot every day.
美食加麵包。加料後的麵包無論是觀感還是口味都非常出眾
Good food with bread. The seasoned bread is outstanding both in appearance and taste.
現場製作。每一個三明治都是在顧客的面前當場製作。
On site production. Every sandwich is made on the spot in front of customers.
賽百味成功的原因？
健康的食品 Healthy food
賽百味保證提供新鮮健康而營養美味的食品。在北美，“7種賽百味三明治的脂肪含量低於6克！”的廣告隨處可見。SUBWAY成為全球健康快速食品的代名詞。
Subway guarantees to provide fresh, healthy, nutritious and delicious food. In North America, "seven subway sandwiches have less than 6 grams of fat!" The ads are everywhere. Subway has become a synonym for global healthy and fast food.
統一的標準Uniform standards
進入全球任何一家賽百味餐廳，都可以看到統一的裝修設計、統一的菜單，感覺到統一的服務理念，品嚐到全球統一、風格純正的賽百味美食。賽百味的成功秘訣很簡單——特色就是我的生命線。這些賽百味獨具的特色，讓人們在腦海中將三明治與賽百味直接聯繫起來。
Entering any subway restaurant in the world, you can see a unified decoration design, a unified menu, feel a unified service concept, and taste a global unified, pure style subway food. The secret of subway's success is very simple - the characteristic is my lifeline. These unique characteristics of subway make people directly associate sandwich with subway in their mind.
敞開式服務 Open service
賽百味所有工作人員的“三秒微笑”和“三分鐘服務”法則，讓顧客得到最周到最迅捷的服務。三秒鐘服務是指客人在進入店內三秒鐘，所有前廳服務人員向客人微笑問候。顧客點餐到完成製作的時間不超過3分鐘。所有三明治都在您面前現場製作。
The "three second smile" and "three minute service" principle of all staff of subway make customers get the most thoughtful and fast service. Three second service refers to three seconds when the guest enters the store, and all the front office service staff greet the guest with a smile. The time from ordering to production is no more than 3 minutes. All sandwiches are made live in front of you.
賽百味的經營模式
經營模式： 特許經營，特許經營權擁有者以合同的形式，允許被經營者有償使用其名稱，商標，專有技術，產品以及運作管理經驗等從事經營活動的商業經營模式
Business model: a business model in which the franchisee, in the form of a contract, allows the franchisee to use his name, trademark, know-how, product, operation and management experience for compensation to engage in business activities
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