你們也知道，對於一些剛入行的亞馬遜賣家來說，產品評論是個很有用的“銷售工具”，因此如何快速獲得評價和排名是新手賣家的主要關注點。
從今年開始，亞馬遜對刷單的控制力度越發嚴格，從某種意義上講，也截斷了廣大賣家獲取評價的一個途徑。
剩下的獲取評價的手段就很有限了，既符合亞馬遜的規則，同時又要保證效果，恐怕還得指望亞馬遜的索評郵件了。
亞馬遜索評郵件，其實就是在用戶進行下單購買之後的郵件跟蹤，給用戶提供附加價值的操作，包括給用戶提供產品購買信息，客服服務支持，產品相關的使用說明，或者其他的相關信息，總之能夠幫助用戶解決問題。
要寫好留評率較高的亞馬遜索評郵件，可以從以下三個步驟入手：
首先，收到訂單時，發送第一封提醒郵件
這時發出的郵件有兩個目的：一是告知買家訂單的狀況，表明他們的訂單並沒有被遺忘；二是給買家提個醒，避免他們在過一陣還沒收到貨物時給你來個差評。
下面是第一封郵件模板：
郵件主題：[Important]Your order has been confirmed!
郵件內容：Hi, *|buyer_name|*,I'm just writing to let you know that Amazon has confirmed your new order:Order ID: *|order_id|*I am personally following up on every order to make sure everything was delivered safe and sound! If you have any question, please be sure to write back， I will make sure to set things right. Our small team at Company works hard to ensure that you have a happy shopping here.Have a good day.Thank you very much for your support!
需要注意的是，在郵件主題中加入[Important]一詞，能夠有效減少退信率，以及提高郵件的閱讀率。
然後，在發貨後，發送跟進郵件
最好是發貨後第一時間發送，讓賣家能夠實時瞭解貨物的物流情況，有利於提高買家的購物體驗。
這一次的郵件內容就要開始涉及到正題了。在這封郵件中，我們需要請消費者來留下評價，這是最重要的目的。
以下是第二封索評郵件的模板：
郵件主題：[Important]Your order has been shipped!
郵件內容：Hi, *|buyer_name|*,I’m writing to let you know that Amazon has shipped your new order:*|order_id|**|order_time|*Once your order arrives, please be sure to write back if there is any problem with the order or if you have any question. I will make sure that your problems are well solved, and that you receive the best customer service and are 100 percent Happy with your purchase. Thanks ，Have great day!
最後，賣家確認收貨後，發送索評郵件
這將是索評三步走的最後一次索評郵件，它會呼應前兩封郵件，讓整個流程有始有終，進一步為消費者呈現一個負責，熱情的賣家形象，同時完成我們的索評需求。
最後這一封索評郵件，可以在賣家收到貨後的1-3天內發送，既給買家一定的時間體驗產品，又可以趁著買家享受新產品的那份熱情去索評，成功率更高。
最後一封索評郵件模板：
郵件主題：[Important]Thank you for your *[product-name]* purchase!
My name is X and I am the owner of [Your Amazon Store Name]. I want to personally thank you for being one of our customers!
I noticed that your order was delivered recently. Product Ordered: X
Your order: https://www.amazon.com/gp/your-account/------------------------------s]
I hope that you've had a chance to try the product. I want to make sure that you are 100% happy. If you have any issues, please reply to this email so I can make it right! (In fact, I love to hear from people who are enjoying my products, so I'd like to hear from you even if everything has gone smoothly!)
If you are not satisfied with the product, please give us a chance to make it right! Respond to this email, and I will do whatever it takes to make you happy.
We'd be honored to get your honest review of the product!https://www.amazon.com/review/review-your-purchases#
Thank you again for ordering from [Your Amazon Store Name]. We truly appreciate your business. We LOVE our customers and we will always be here if you need us.
Wishing you the best！
[Your Name], Owner
[Your Amazon Store Name]
Changing the world...one dime at a time. [replace with your own slogan]
閱讀更多 跨境電商阿祖 的文章
