這陣子，小牛火了。不僅在魔都，更火到了國外。大街小巷，車水馬龍之中，越來越經常看到小牛的銷魂身影。
問題來了，小牛憑什麼？
今天，讓我們來看看一位來自墨西哥的產品設計師，他對小牛有著怎樣的評價。
My name is Rodrigo Ocampo and I am a Mexican Product Designer.
I have been living in Shanghai for the last 5 years, and since I was a student till now that I develop professionally here, owning a scooter has always been a must to enjoy, explore, and digest the beautiful Shanghai.
As a product designer, I consider that the challenge of creating is to think about functional solutions for that can solve our daily routines.
Now imagine those solutions being presented on a very sexy way. The NIU scooters.
我的名字是Rodrigo Ocampo，我是墨西哥產品設計師。
我在過去的5年裡一直住在上海，那時我還是一名學生，直到現在我在這裡專業發展。一直很享受能擁有一輛電動車，這是探索和領悟美麗上海的必經之路。
作為一個產品設計師，我認為創造的挑戰是思考功能性的解決方案，這樣可以解決我們的日常工作。
現在想象一下這些解決方案以一種非常特別的方式呈現出來，比如小牛電動車。
I lived almost my whole life in Mexico City and as you may know, Mexico City means chaos. Short distances but crowded of vehicles. Traffic is something that very person in Mexico needs to live with it and make it part of their lives. The public transport is not very efficient and it only serves for the city center, but Mexico City has been developing on the surrounding areas and the subway and other systems doesn't cover those areas. This again means traffic.
我幾乎一直都住在墨西哥城，你或許知道，墨西哥城意味著混亂。距離短但車輛擁擠。交通是墨西哥人非常需要與之共存並使其成為生活的一部分。公共交通不是很有效率，它只服務於市中心，但墨西哥城一直在周邊地區發展，地鐵和其他系統不涉及這些區域。這再次意味著交通。
Being rased on the tough Mexico City and its traffic made me dislike cars.
So I grew up trying to find an efficient way of moving around and it was until I arrived to Shanghai that I found the solution.
I personally own a NIU U Pro, which I find delightful. It combines a couple of my favorite things in the world: Speed and black color.
被強悍的墨西哥城肆虐，其交通使我不喜歡汽車。
所以我一直在努力找到一種有效的移動方式，直到我到達上海才發現解決方案。
我個人擁有一輛小牛U Pro，我很開心。它結合了我在世界上最喜歡的幾件事：速度和黑色。
It is so perfectly balanced and outstanding looking, that for sure it is the most powerful and desirable scooter of the U series, and personally, from all of the Niu families.
But let’s talk about the past so I can explain why I found on the Niu U Pro those functional and aesthetics that I mentioned before.
它如此完美的平衡和出色的外觀，肯定了它是U系列中最強大和最理想的電動車，個人這樣認為，牛油家族也這麼認為吧。
讓我們談談過去，這樣我就可以解釋為什麼我在小牛 U Pro上找到了我之前提到過的那些功能和美學。
Since my first week in Shanghai 5 years ago, I have been riding a scooter, but it has been different experiences from day one to today.
The student life is fun but tough at the same time. To enjoy it, students need to make certain sacrifices sometimes because the budget is very limited, so usually, those who own scooters will follow the same pattern… bulky - heavy - broken scooters- second hand.
自從我5年前來上海的第一週，我一直騎著電動車，但從第一天到今天，一直在換。
學生生活很有趣，但同時也很艱難。為了享受它，學生有時需要做出某些犧牲，因為預算非常有限，所以通常，那些擁有電動車的人將遵循相同的模式......笨重 - 重型 - 普通的電動車 - 二手車。
It has been only until last year that I was able to buy my first Niu scooter and I selected the U Civic.
I instantly got captivated of the design. I choose the white version because I thought that the contrast with the black parts and the metal of the wheels was absolutely stunning, just like high-tech contemporary appliances.
As a product designer, it is my daily task to review many products and I have train my eye to understand which products offer a real design value. Niu scooters have it.
I chose that model because even after having really good trips with my previous scooters, I knew that this one will reinvent the whole concept for me. Its slim body and the removable battery are things that the younger me would definitely appreciate. I remember how difficult it was to charge, move and store those old broken scooters and finally Niu changed my life.
直到去年我才買到我的第一輛小牛電動車，我選擇了U Civic。
我立即被設計迷住了。我選擇白色版本是因為我認為與黑色部件和車輪金屬的對比絕對令人驚歎，就像高科技的現代家電一樣。
作為產品設計師，我的日常任務是審查許多產品，我一直在努力瞭解哪些產品具有真正的設計價值。牛電動車就有。
我之所以選擇這款車型，是因為即使我以前的電動車行使得非常好，我但這個會為我重塑整個概念。它纖薄的機身和可拆卸的電池是年輕的我肯定會欣賞的東西。我依然記得充電、移動和存放那些破舊的電動車是多麼困難，最後小牛改變了我的生活。
I was simply in love with it. The rides were easier and faster and thanks to Niu I got to rediscover the city. I was freer.
Shanghai offers many treasures, but not necessary close to each other. Traveling in the city can be both, exhausting or expensive. That is why my Nius was changing my life immediately, offering me the city itself and all those beautiful treasures that Shanghai offers. More than happy I was very grateful and that is something important to praise on a product.
But I wanted more…
我愛上了它。騎行更容易，更快，感謝小牛，我可以重新發現這座城市，我更自由了。
上海有許多寶藏，但沒有必要彼此靠近。在城市旅行可能既耗時又昂貴，這就是為什麼我的小牛立即改變我的生活，讓我瞭解到城市本身以及上海所呈現的所有美麗寶藏。非常高興，我也非常感激，這樣的誇讚對於產品的讚美是重要的。
但我想要更多......
So after enjoying my first Niu scooter for over a year, I decided that I want it all. Niu U Pro. It has everything that I have been looking for. Everything has been though and combined on a perfect way. It is fast, stable, light and sexy.
Everywhere I see, I find that there is a long design process. Every detail has been well though and knowing how the design process is, believes me, the guys put a lot of time to finally achieve that result.
所以在享受了我的第一輛小牛電動車超過一年之後，我決定我購買它—— 小牛 U Pro。它擁有我一直在尋找的一切。一切儘管如此，並以完美的方式結合在一起。它快速，穩定，輕盈，性感。
每一個細節我都看過，我發現這是一個漫長的設計過程。每個細節都很好，並且知道設計過程如何，相信我，這些人花了很多時間來最終實現這個結果。
The scooter has become part of me because it tells my personality to the people and within my cellphone and laptop; it is one extension of me that allows me to develop professionally and socially.
電動車已成為我的一部分，因為它彰顯我的個性，就像我的手機和筆記本電腦一樣；它是我的一個延伸，使我能夠在專業和社交方面發展。
As a designer and a consumer, I really find fascinating when a product can redefine the whole concept, the whole experience. It needs to be praised.
Nowadays we face a very bad situation where many industries are already on its limitations. No new ideas or new solutions, everything stills the same or it is a remake of a successful previous thing, like what is happening with the movies for example.
So when an outstanding product born and gives a breath to the industry, it needs to be praised.
And on the top of that, it is presented on the most beautiful shape possible that combines on a perfect balance every component that makes it possible to work. It needs to be praised.
作為設計師和消費者，當產品重新定義整個概念，整個體驗時，我真的覺得很有趣。它需要得到讚揚。
如今，我們面臨著一個非常糟糕的局面，許多行業已經受到限制。沒有新的想法或新的解決方案，一切都是相同的，或者它是一個以前的成功的東西的翻拍，例如電影發生的事情。
因此，當一個出色的產品誕生並給予行業呼吸時，它需要受到稱讚。
最重要的是，它呈現在最美麗的形狀上，它完美地平衡了每個可以工作的組件。它需要得到讚揚。
People are aware that Niu scooters are above the price of the regular ones, but I would love them to understand all the benefits that are included for a little bit more of money. I would love them to see stories like man where yes, every detail, even if it is small, makes the whole DIFFERENCE. Every single RMB is worth it because I see it and I feel it on the bike and believe me…. Because I have travel with the most broken student scooter to the most premium one in todays market, and yes, I would always continue betting for Niu.
人們都知道小牛電動車的價格高於普通電動車的價格，但我希望他們能夠了解所有包含更多價值的好處。 我希望他們能看到像這樣的故事，每一個細節，即使它很小，也會讓整個人有所不同。 它每一塊人民幣都是值得的，因為我在電動車上看到了感知到了，相信我...... 因為我在學生時代經歷過破舊的電動車，也經歷過今天市場上最優秀的產品，是的，我會繼續為小牛投注。
