如何寫一篇具有轉化率的郵件
How to write an email that converts
其實，郵件只是眾多銷售手段之一。但是大多時候，我們忽略了這一點，並且將它與其他手段分開了，而不是綜合利用。
Actually, email is just one of the multi-ways to sell things to other people.
But at most times, we just ignore this point and separate it from other ways without using them together.
在我們給任何特定的目標公司寫郵件前或者寫郵件後， 如果我們可以給他們打個電話，這對於建立良好的溝通將有著極大的幫助。
After or before we write any emails to any exact target companies, that will be better if we can make a call to them, which will be a great help for generating a good business talk.
今天，我不打算講如何使用郵件，而是給大家展示一下大多數人比較關注的經常詢問的話題 “如何寫一個比較好的，回覆率高的郵件”
Today, I'm not gonna talk about the way to use the emails.
Instead, I'd like to show you guys the most focused question that most people usually ask " How to write a good email that most receivers will response"
首先，我們要明確的是，大多數人把關注點停留在了第一封郵件，而不是整個談判局面，我想說，這是狹隘的，我們要放寬視野。
Firstly, we must be clear that many people just pay their attention to the first email instead of the whole negotiation, which is very narrow. We should keep our sight open and wide.
那麼，郵件是什麼？ 文字？ 圖片？ 文件？ 視頻？
不，是全部，甚至更多。
So, what is email? Words ? Pictures? Documents? Videos?
No! All of them, and even more than that.
當然，如果給陌生人發信，之前從未聯繫過，那麼自然他的郵箱裡沒有你郵箱的記錄，如果此時你發大附件的郵件，很可能就進入到他的垃圾收件箱了。
因此我建議，在首封郵件，我們儘量控制郵件長短和大小，別發附件或者超鏈接。
Of course, if you send emails to the strangers, there'll be no record of your email ID in their mailbox. And, if now the email you sent is with large attachments, it will probably go into the trash box directly.
So I advise that the first email should be very short in length and small in size
with no links or attachments.
01
一、對方並不認識我們，我們最好寫明郵件來自哪裡，發給誰，為了什麼。
What's more, the receivers don't even know us. So it's better if we could write down where the emails are from and who we are writing to and for what.
比如（For example）：
TO: Jason / ABC Inc.
From: Mike / DEF Co., Ltd.
FOR: Cooperation on Textile/ Fabric / Pillow / Mattress ( Put whatever you are selling to them)
02
二、用數字列明所述各點，讓文路更加清晰。
Use No. to make each of your statements clear.
比如（For example）：
1.******
2.******
3.******
03
三、 言簡意賅，別繞彎子,直接說明目的
Keep your words clear and short.
Go straitly to the points.
比如（For example）：
hello, Mr.***
DEF Co., Ltd. here, a big *** factory in China, exporting high-quality *** with good and affordable price.
Our main models are *****
04
四、觸發互動
Call to Action
比如（For example）：
Come back for more details.
Come back for a list/ the brochure if interested.
05
五、留下聯繫方式
Leave your contacts
比如（For example）：
Michael
Cell: +86 138 8888 8888
這麼簡單，客戶會回覆麼？
如果感興趣，一定會，如果不感興趣，寫的再好也沒用。
So will such a simple email convert?
They will come back to you if they have interest. Or they won't no matter how much you write.
除了上面這些我們還能做什麼？
Wha else can we do except above-mentioned points?
其實，我上面要求那麼寫，是為了保證郵件平安進入對方的收件箱，與此同時，又能明確表達自己的意圖，引起對方的興趣，但是，我並沒有說，你只能發這一封！
Actually, all the points I mentioned above is just to make sure that the first email can go into the receivers' mailbox in a safe way. Meanwhile, it will clearly show them our purpose and attract their interests. But, I never said that you can only send one email.
在發送第一封郵件後，你可以在幾分鐘後發送第二封郵件，第三封郵件，甚至第四封郵件給對方。 此時的郵件內容就可以由你決定了，比如展示一下公司的資質，工廠的照片等等，進一步激發對方的興趣。
After sending the first email, you can send the second email, the third email, or even the fourth email to the receivers. And the content can be customized by yourself. For example, you can show them the qualifications of your company, the photos of your factory, etc., to further attract their interests.
別迷信什麼無敵郵件模板，也別迷信任何郵件模板, 因為談判情況是不同的。
一封郵件拿下訂單，你信麼？
Don‘t believe in any so called perfect emails or any email formats. Because the situation of negotiation is different.
Do you really believe that one can get orders by one email?
其實，郵件是極其簡單的開發客戶方式，不要神話它，更不要小瞧它。
Actually, email is a quite simple way for business development.
Don't take it as a mystery and don't ignore it.
閱讀更多 邦閱 的文章
