O2O的興起是有一段時間了，最初的開始好像很多人都不知道是什麼，有點飄渺的樣子，而現在越來越多的企業在O2O上尋求落地營銷模式，這一點，恰恰打開了O2O線上線下結合的方式，無疑，這是一次在營銷意義上的新革命，所以，在這樣的風向標來襲，你準備好了嗎？是否打算在醫療上進軍O2O呢？
O2O rise for some time, initially started as a lot of people don't know what is, is a bit ethereal appearance, but now more and more companies seek landing on O2O marketing model, to this point, just opened the O2O online, there is no doubt that this is a new revolution in the marketing sense, so, in such an indicator of hits, you ready? Do you plan to enter O2O in medical treatment?
“看病能不能不去醫院？去醫院看病能不能不排隊、不折騰？買藥能不能更方便？”對於骨病患者李阿姨提出的這些問題，傳統醫療的回答是“不行”，而互聯網醫療的回答是“現在可能行，未來一定行”。
"Can I go to the hospital? Can go to a hospital to see a doctor not to line up, not toss about? Can it be more convenient to buy medicine?" For the questions raised by aunt li, a patient with bone disease, the traditional medical answer is "no", while the Internet medical answer is "maybe now, definitely in the future".
隨著互聯網經濟的不斷擴大，市場前景之大，而在基層醫療的O2O市場還在緩慢的起步，而在起步的同時還要接受傳統醫療的依言眼光，因為這不是誰能試一試的項目的，而是必須穩紮穩打的走到接下來的每一步，每一步就關係著醫療O2O市場的生死存亡，現在醫患關係本來就很緊張，一個很小的失誤，都可能引起很大的風波。
With the expansion of the Internet economy, market prospects, and in the primary care O2O market is still slow start, but to start at the same time also accept traditional medical treatment in accordance with the eyes, because that is not who can give it a try, but must go to each of the next step in the slow and steady, every step is relationship between the medical O2O the survival of the market, now the doctor-patient relationship is very nervous, a small error, can cause a lot of storms.
說起醫療O2O模式，這不是我第一次提出來的，只是我想在每一次提出的時候都能在詳細點，能夠更好的服務於基層衛生醫療，基層醫療不能在先進技術的上和大型醫院相比，服務的好壞也不能在根本上轉變患者比基層醫療的看法，所以現在的醫療現象是大醫院爆滿，就看個簡單的感冒也感覺到大醫院才放心似得，其實不是患者對基層醫療的偏見，而是感覺花同樣的金錢，而且先進的機器也很齊全（其實根本用不了），為什麼要選擇基層醫院呢？這也是基層醫療正在面臨的嚴峻問題，我們在梳理下，換言之，感覺基層醫院和大醫院真的什麼都不能比嗎？其實不然，其實我們要拿出基層的特色，發展當地基層特色醫療模式，是的，我們不能比先進技術，但是我們能夠在服務上升華，換一種更接地氣的服務項目，這就是我這期想要說的。
Talking about medical O2O mode, this is not the first time I mentioned, I just want to at the time of every time can in detail, to better serve the primary health care, primary care cannot be compared on the advanced technology and large hospital, the stand or fall of service also cannot fundamentally change the patient than the primary care, medical phenomenon is now so big hospital full, see a simple cold also feel big hospital just trust seems to have, in fact not prejudice against primary care patients, but feel to spend the same money, a very complete and advanced machine (not use) actually, why choose basic-level hospitals? This is also the serious problem that the primary medical treatment is facing, we are combing, in other words, feel the primary hospital and the big hospital really nothing can compare? Actually otherwise, actually we want to take out basic features, development of local characteristic medical model, yes, we can't than advanced technology, but we can on service sublimation, in a more ground services, this is what I wanted to say this period.
O2O的建設絕對不是我的空穴來風，而是有前車之鑑的，大家還記得現在較為流行的醫藥B2C（Business to customer）嗎？B2C的建立很遇上了很大的阻礙，其實B2C也是O2O的一種分支模式，
The construction of O2O is definitely not out of my nowhere, but has drawn lessons from the past. Do you still remember the popular B2C (Business to customer) medicine? The establishment of B2C has met with great obstacles. In fact, B2C is also a branch model of O2O.
而這次的我說的也只是醫療O2O的一個分支，詳細的計劃和看法其實在我的QQ日誌中早有介紹，相信萬事開頭難，在以後這必定的趨勢。也必定會流行。
This time, I'm only talking about a branch of medical O2O. In fact, detailed plans and opinions have been introduced in my QQ log. It is believed that everything is difficult to start, and this certain trend will be in the future. It's going to be popular.
這次的提出，是我前段時間去參觀一家大型醫院的診療過程而突然想起的，專家門診可以加其網絡聯繫方式，可以在線下與專家聯繫就診。感覺不錯哇，但是又感覺似乎又缺點什麼嗎？ 缺少醫生與患者真正聯繫的那根線，有人會反問我，網絡就是線呀，但是似乎又把距離感拉遠了。
Is put forward, this is my recently visited a large hospital diagnosis and treatment process and all of a sudden, expert outpatient service can be added to the network contact, can contact experts see below the line. It feels good, but does it feel like there's something wrong with it? Without that line of real connection between the doctor and the patient, someone would ask me, the Internet is a line, but it seems to pull the distance away.
言歸正傳：我們不離我們的學習主題，我們還是以臨床影像為主，其他科室就另當別論。
Let's get down to business: we never leave our subject matter. We still focus on clinical imaging.
我們需要一個醫療PACS平臺，全部的患者信息都能在其中查詢，還一個更多專業服務平臺和團隊（或者APP），這是和患者聯繫的關鍵，當患者攝片後可以不用等待檢查報告，隨之在平臺或APP上接受無損圖片和結果，如需要紙質報告，可以掃描檢查單上的條形碼這些自行打印，可以減少等待結果的無奈，而且還能節約膠片的成本和費用，按自己需要進行打印。 大家是不是覺得這些很多醫療機構已經有了這種模式，對，現在大多有規模的醫院都已經實行了，但是在基層還需要多一項，那就是線下服務。即與主管醫師進行交流和簡單疾病病理生理的瞭解。讓患者更瞭解一下病情，而不是拿著結果就走了，讓患者更相信你，更有說服力，更有親和力。
We need a medical PACS platform, in which all patient information can query, a more professional service platform and the team (or APP), which is the key to contact patients, when patients don't have to wait after radiography inspection report, then on the platform or APP to accept non-destructive images and results, such as the need to print the report, you can scan the bar code on the checklist these print by oneself, can reduce waiting for the results of the helpless, but also can save the film cost and expense, according to his need for printing. We feel these many medical institutions have been with this model, right, now there is the size of the hospital has implemented mostly, but need one more at the grassroots level, that is offline service. That is, to communicate with the competent physician and understand the pathophysiology of simple diseases. Let the patient know more about the disease, not walk away with the result, let the patient trust you more, more convincing, more approachable.
如：我是一個患者，我在基層醫院進行X線檢查，我APP收到我的片子和結果，但是我還有很多不是很明白的問題想諮詢我們的影像醫師，那可以通過平臺（比如是微信公眾平臺）的服務連接進行諮詢（這是大醫院很難實現的），但這在基層醫院完全可以完成的，因為患者還能到醫院來直接諮詢，畢竟基層醫療服務於周邊的人民群眾，加入平臺，肯定不是誰都問，這可能洩漏患者的病情信息，這必須以一個申請關口，如電話號碼或身份證，因為現在就醫就有就醫卡，就醫卡是實名制辦理，而且檢查申請單也會有患者電話號碼，可以在電腦上查詢審核是否為本人。
Such as: I am a patient, I in the grass-roots hospitals in X-ray, I received my film and as a result, the APP but I'm not very understand that there are a lot of question want to consult our image of the physician, that can through the platform (such as micro letter public platform) consulting service connection of (this is a big hospital) that are difficult to implement, but this in basic-level hospitals can completely finished, because patients can also come to the hospital directly consulting, after all grassroots medical services in the people around, to join the platform, surely not everyone asked, it may leak the patient information, it must apply to a mark, such as phone number or id card, Because there is a medical card for medical treatment now, the medical card is a real-name system for handling, and the application form will also have the patient's telephone number, you can check and verify whether it is you on the computer.
這期寫的很匆忙，下次有機會在詳細說明，我希望這也能很快的應用的基層醫療。有志者事竟成。
This issue is written in a hurry. Next time, I will have the opportunity to explain in detail. Where there is a will there is a way.
