防跟賣趕跟賣的6大招,連郵件模板都給你找好了!

防跟賣趕跟賣的6大招,連郵件模板都給你找好了!

亞馬遜上的跟賣讓人深惡痛絕,抄了你的listing,還偷走你的購物車,順帶把你的銷量給搶走!但是,亞馬遜上,飽受跟賣煩惱的可不僅僅只有中國賣家,外國賣家也不勝枚舉,對跟賣可謂是深惡痛絕。小編整理了一位外國賣家趕走所有跟賣的有效方法,希望也能幫你解決跟賣問題。

一、發警告信

發現跟賣,你應該先給對方發警告信,大多數跟賣在看到此警告信的24小時內就會停止銷售。

Dear XXX,

It has come to our attention that XXX is using the XXX trademark without license or prior written authorization from XXX.

XXX holds federal trademark registrations in the United States, so XXX listings violate XXX trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which XXX utilizes our trademarks and images protected by copyright.

XXX currently has at least one listing on Amazon.com for products that utilize XXX trademarks and/or copyrights without authorization.

See the following ASIN: XXX

XXX is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of XXX trademark rights, copyrights, and Amazon’s Participation Agreement.

XXX 's infringing listings must be removed immediately to prevent damage to XXX brand and lost sales.

While XXX has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of XXX trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

(2) Removed all of XXX listings of products it claims to be associated with XXX, including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

"We have received United States. Trademark Application and assigned serial number XXX to your submission." An official notification to you!

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of "XXX"

如果你擁有知識產權(專利權、商標權、版權),可以直接聯繫亞馬遜賣家支持,投訴對方侵權。

ASIN:XXX

Dear Amazon Representatives:

- Business name of the violation seller: XXX

- Name of Brand: "XXX", REGISTERED NUMBER: XXX

This is XXX the owner of XXX.

I am hereby reporting a trademark infringement from one of Amazon's marketplace sellers, who have been verified as selling counterfeited "XXX" brand products in Amazon marketplace. "XXX" this seller involved in this issue, is selling under a selection of the following ASIN: XXX

We are able to verify this issue by the following reasons:

Proof of the violation:

-Copy of trademark registration certificate: (LINK TO YOUR TRADEMARK REGISTRATION PAGE)

-Certificate of Trademark Registration:ATTACHED

Please note that during the time of review, they may still be able to sell the counterfeited products to the customers. In order to prevent the continuation of this IP infringement issue, we would like to ask if Amazon Marketplace will remove their selling privileges as well as their existing listings with the ASINs mentioned above from their accounts.

This seller's counterfeited products in Amazon's marketplace is a violation of Amazon's IP policy. Their actions of these low quality counterfeited products have created a tremendous disappointment to our mutual customers, not only their shopping experience on Amazon.com but also my brand. I am hereby requesting an immediate removal of this seller's selling accounts in order to prevent further IP infringement acts on Amazon.com.

If no actions are taken in certain time and the scenario continues, we will seek for full legal actions against all related parties.

Sincerely,

XXX

三、測試購買

下單購買跟賣的產品,收到產品後拍照片,證明和自己的產品不一樣,然後以此為證據提交給亞馬遜。

如果亞馬遜在你第一次進行測試購買後沒有移除跟賣,你可以用幾個不同的買家帳戶重複此過程。

四、加入Amazon Exclusives

亞馬遜有個項目叫“獨家銷售計劃”(Amazon Exclusives)。一旦你獲准加入該計劃,亞馬遜就會清除你listing上的跟賣,但你需要向亞馬遜支付5%的佣金。

防跟賣趕跟賣的6大招,連郵件模板都給你找好了!

五、郵件轟炸

用不同的買家賬戶向跟賣發數百甚至上千郵件。亞馬遜系統會讀取你的所有郵件,如果有很多買家抱怨商標侵權、賣假貨或求好評,亞馬遜可能會暫停賣家的賬戶。

六、申請Brand Gating

如果你想徹底擺脫跟賣,Amazon Exclusives & brand gating是唯一的途徑。如果你的brand gating申請被批准後,就沒有人能夠再跟賣你的品牌。為了獲得brand gating批准,首先你需要完成亞馬遜品牌備案2.0。

賣家們還有什麼防跟賣or趕跟賣的方法,底部評論區歡迎一起討論哦~


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