專家答問|Egg on the face:丟臉

It's rare that an NFL coach takes points off the board, especially with a 17-10 lead, but Pederson said the analytics favored a two-point conversion in that situation. He was right. Moments later, the Birds were ahead 18-10.

Intelligent coaching is not something most of us expected when owner Jeffrey Lurie and GM Howie Roseman chose an old friend to detoxify the locker room after Kelly's smug reign. Pederson's deferential style was interpreted as soft, weak, not conducive to success in the NFL.

In fact, some people openly wondered if he was smart enough to run an NFL team. Many of them were callers on my WIP radio show, and I did not stop them from making that unfair assumption. Pederson even fed into this undercurrent by admitting after the one loss this season in Kansas City that he was "still learning."

What NFL coach says that? Certainly not the most popular ones of the past quarter-century in Philadelphia, head-strong types like Buddy Ryan, Ray Rhodes, Andy Reid and Kelly. Still learning in the billion-dollar pro-football industry? Perish the thought.

There's still plenty of time for Pederson to prove all of his doubters right – parades are not scheduled after six weeks of the season – but what appears to be emerging is the wisdom behind his arrival. Yes, he is unusually friendly and accessible, more willing to acknowledge his own shortcomings. But these qualities are a strength, not a weakness.

-- Doug Pederson showing why Mike Lombardi is a former NFL executive, by Angelo Cataldi, PhillyVoice.com, October 16, 2017.

3. Mark Zuckerberg must find a "Goldilocks zone" where the privacy protections are calibrated by the state of digital maturity and levels of digital trust — and are "just right." "If you had asked me, when I got started with Facebook, if one of the central things I'd need to work on now is preventing governments from interfering in each other's elections, there's no way I thought that's what I'd be doing if we talked in 2004 in my dorm room."

His sentence construction may be unwieldy, but Facebook's founder and CEO, Mark Zuckerberg, has been doing a lot of — belated — apologising for the latest instance of an egg on his face.Data on 50 million users had found their way from Facebook to a shadowy research outfit, Global Science Research, and then on to Cambridge Analytica, a data-mining and political consulting firm launched by Steve Bannon, the former White House advisor. Cambridge Analytica is a player of some consequence; it claims credit for tilting the field in favour of the winners in a wide swath of elections — from Donald Trump in the US in 2016 to Nitish Kumar in his landslide win in Bihar over Lalu Prasad Yadav back in 2010.

Zuckerberg has confidently promised to fix Facebook, but it will be far from easy. The ultimate social network is a victim of its own success and eye-watering revenues. When Facebook's 2 billion users around the planet log in every month and share or swipe past some slice of the human condition as offered up by friends, family and others, the users and their contexts are bound to vary widely. To get a sense of the spread of contexts that Facebook must straddle, consider the two most important markets for the company: India, which has the largest number of Facebook users and is among its fastest-growing markets; the home market of the US. Now, add Brazil and Indonesia as the next two markets behind these two dominant ones. To manage a social network spanning this much disparity of socio-political contexts and levels of digital trust would call for Zuckerberg to re-enroll at Harvard and get a degree in what I might call "digital anthropology".

Unfortunately, the education of Mark Zuckerberg — who famously dropped out of Harvard to give the world Facebook — is happening in real time. The data on users is valuable to those who wish to tailor messages for advertising, for political messaging or propaganda. It is tempting to keep the engine that delivered $40 billion in revenue last year humming — keep the eyeballs coming, keep the app developers and partners motivated and keep analysing the data to generate more advertising and affiliated revenue. However, as the Cambridge Analytica breach of trust, coming on the heels of Russian interference and "fake news" reveal, it is easy for the temptation to get out of hand. Where should Facebook draw the line? Which market norms should it use to decide on how much data privacy rules to maintain? How does it restrain its harvesting of user data to put an end to this extended backlash, without sacrificing its revenue model? These questions may not be that easy to answer. By applying the same standards across all markets its revenue engine could stall.

- One misstep too many, by Bhaskar Chakravorti, IndianExpress.com, March 28, 2018.

注:本文轉載自中國日報網英語點津,略有刪節。

About the author:

Zhang Xin is a trainer at chinadaily.com.cn. He has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: [email protected], or raise a question for potential use in a future column.

The ground is shifting:局勢發生逆轉

Snake oil:神油

Their in-group:圈子

Reading the runes:解讀符文

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